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Danaher Corporation · 3 weeks ago

Associate Global Product Marketing Manager, Software and Services

San Jose, California, United States

Full-time

Hybrid

Entry Level

$105K/yr - $120K/yr

2+ years exp

Molecular Devices, a Danaher operating company, focuses on advancing scientific discovery within life sciences and biotechnology. The Associate Global Product Marketing Manager for Software and Services will drive marketing initiatives for microplate reader software and services, requiring a deep understanding of enterprise software marketing and customer needs in the scientific community.

BiotechnologyHealth CareHealth DiagnosticsLife ScienceMedical

Responsibilities

Create demand for software and services through effective positioning, messaging, and marketing programs

Conduct comprehensive market research to identify trends, customer needs, and competitive landscape. Develop and implement marketing strategies that align with business objectives and drive product adoption. Collaborate with marketing managers to produce high-quality marketing materials such as brochures, white papers, case studies, presentations, and digital content to support sales and marketing efforts

Deliver on revenue and growth achievement targets for new and existing software and services

Commercially launch new products and drive launch excellence with new software and services introductions. Develop and execute go-to-market plans for product launches, including target market identification, pricing strategies, promotional activities, and sales enablement tools. Co-lead the Launch Excellence Process with the Product Manager

Outline product positioning which articulates the value proposition and links each feature to a customer-oriented benefit

Create compelling value propositions and messaging that differentiate our high content imaging products in the marketplace. Ensure consistency of messaging across all marketing channels. Collaborate with the sales team to develop training materials, sales tools, and competitive analysis. Provide ongoing support to sales representatives to drive product success

Qualification

Product marketingEnterprise software marketingMarket researchSoftware licensing strategiesLife sciences experienceAnalytical skillsCollaboration skillsCommunication skills

Required

Minimum of two years' experience in product marketing or commercial software role, preferably within the life sciences or data analysis software industry

Ability to communicate complex technical concepts in a clear and concise manner

Bachelor's degree in Life Sciences, Computer Science, or a related field

Experience creating compelling value propositions and messaging for enterprise software

Understanding of different licensing models within software sales

Experience conducting comprehensive market research to identify trends, customer needs, and competitive landscape

Strong collaboration skills to work with cross-functional partners and varying levels of leadership across the organization

Ability to travel – up to 25% globally

Preferred

Enterprise-level software implementation and software license models

Life Science software packages and FDA 21 CFR Part 11 compliance

AI tools

Benefits

Paid time off

Medical/dental/vision insurance

401(k)

Company

Danaher Corporation

Glassdoor3.8

Danaher is a leading global life sciences and diagnostics innovator, committed to accelerating the power of science and technology to improve human health.

Founded in 1969

Washington, District of Columbia, USA

10001+ employees