Apply on Employer Site

HireReady Partners · 4 weeks ago

Marketing Development Representative

San Jose, CA

Full-time

Hybrid

Entry, Mid Level

2+ years exp

HireReady Partners is seeking a Marketing Development Representative to join their Accountant Growth Marketing team. This role involves supporting field event recruitment, ABM target account research, and driving cross-functional follow-through on MQL analytics and operations troubleshooting.

Information Technology & Services

Responsibilities

Own recruitment execution for priority events—partnering with Sales, Field Events leadership, and Marketing to fill target audience profiles and drive qualified registrations and confirmed attendees

Leverage Outreach to make calls and send emails to targeted recruitment lists, following the agreed-upon process

Performance monitoring and risk management—Track and report the recruitment funnel (invitations, registrations, confirmations, show rate), flag risks early, and recommend optimizations to increase attendance

Collaborate closely with ABM stakeholders to align outreach strategies and share insights

Continuously analyze account data to identify opportunities for deeper engagement and program optimization

Monitor Target Account engagement trends across approximately target accounts spanning three distinct ABM plays; surface insights and recommend next actions to accelerate engagement and pipeline growth

Draft email copy or call scripts to support your recommended ‘next steps’ for Sales owners

When needed, execute tailored outreach to drive engagement and pipeline growth within target accounts

When need be, support list hygiene and list imports to keep target account and contact data accurate and list imports to support ABM related marketing programs that require regular imports (ex: content syndication)

This role partners closely with the hiring manager, who will help to monitor MQL performance trends and work to resolve MQL routing issues that require additional investigation; the contractor then drives the cross-functional resolution work to closure—keeping the hiring manager informed and engaged at key points