Hanson Inc. · 1 month ago
Digital Marketing Strategist
Toledo, Ohio, United States
Full-time
Hybrid
Senior Level
$75K/yr - $90K/yr
5+ years expHanson Inc. is seeking a data-driven strategist to join their team as a Digital Marketing Strategist. This role bridges the gap between marketing strategy, analytics, and technology to optimize digital experiences and drive measurable growth for clients' marketing ecosystems.
AdvertisingInternetMarketing
Responsibilities
Collaborate with account and project management teams, and directly with clients to uncover marketing objectives and success measures overall and at the project level
Develop, direct, and execute performance-driven marketing and content strategies across digital channels
Collaborate with creative and development teams to align messaging and execution with strategic goals
Collaborate with media partner to translate client and audience strategies, into media strategies
Analyze campaign and website performance using tools like Google Analytics, Looker Studio, Power BI and others
Translate data into actionable insights and recommendations to improve conversion rates, engagement and ROI
Collaborate with teams to direct the creation of dashboards and reporting frameworks for internal and client-facing use
Lead marketing strategies, guide recommendations and collaborate with teams to optimize marketing technology stacks (CRM, CDP, CMS, automation platforms)
Partner with teams to ensure seamless data flow between platforms to support personalization, segmentation and attribution
Evaluate and recommend new tools and technologies to enhance performance
Lead recommendations and partner with UX, design, and development teams to analyze, define and improve site architecture, speed, and user experience
Lead efforts to assess current website and SEO/GEO performance in order to guide improvements and ongoing optimization strategies and tactics
Lead A/B testing and CRO initiatives to maximize site effectiveness
Present strategic recommendations and performance reports to clients and internal stakeholders
Serve as a trusted advisor on marketing technology and analytics best practices
Qualification
Required
5+ years of experience in digital marketing, analytics or marketing strategy (agency experience preferred)
Proficiency with analytics tools is a must
Experience with CRM or marketing automation platforms is a must
Demonstrated ability to turn data into insights and actionable recommendations for internal partners and for clients
Demonstrated eagerness to evaluate and adopt emerging tools and technologies (including AI-driven solutions) to improve digital performance and client outcomes
Comfort with ambiguity and confidence navigating evolving client needs and project priorities
Strong marketing and digital acumen and demonstrated experience in website optimization
Advanced proficiency with digital analytics platforms, including Google Analytics 4; including analysis beyond standard reports through custom explorations, user pathing, funnel analysis, and segmentation. Able to translate behavioral and audience context into actionable insights on user intent
Strong understanding and capability in planning and directing the creation of dashboards and data visualizations in tools such as LookerStudio, PowerBI, Tableau, or similar in partnership with Hanson teams responsible for creation and implementation
Understanding of media strategy and placement in order to collaborate on media strategies with partners
Hands-on experience with CRM, CDP and marketing automation systems, including HubSpot, Salesforce or comparable platforms
Working knowledge of tag management systems, especially Google Tag Manager (event tracking, custom tags)
Solid understanding of website performance metrics, SEO and GEO/AEO, user behavior patterns, and attribution modeling
Familiarity with marketing data pipelines and integrations across CMS, CRM, analytics, and advertising platforms
Ability to analyze multi-channel marketing performance, including paid media, email, organic, and on-site behavior
Experience collaborating closely with UX, design and development teams to shape digital experiences and requirements
Comfort working with spreadsheets, data exports and large datasets (Excel, Sheets)
Strong understanding of modern marketing technology stacks, including CMS platforms (WordPress, Webflow, enterprise-level traditional and headless CMS options)
Experience presenting insights and recommendations to stakeholders in a clear, compelling and data-backed manner
Knowledge of privacy, consent and data governance considerations, especially related to analytics and tracking
Benefits
Medical, dental and vision coverage
Life insurance
Short-term and long-term disability insurance
Paid holidays, including paid time off between Christmas Eve and New Year’s Day
Paid birthday day off
401(k) with employer match
Flexible Spending Account (FSA) and Health Reimbursement Arrangement (HRA)
Company
Hanson Inc.
We create meaningful experiences enabled by technology. Hanson Inc.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Steve Hanson
Founder | CEO
Melanie Christian
Chief Strategy Officer
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