Midas International · 3 weeks ago
Public Relations Communications Manager
Palm Beach County, FL
Full-time
Onsite
Mid, Senior Level
5+ years expMidas International is seeking a proactive Manager of Public Relations & Communications to architect and own a comprehensive communications strategy. This role will build and run an in-house PR/comms engine, ensuring disciplined execution across media relations, executive visibility, franchisee communications, thought leadership, and social amplification.
Automotive
Hiring Manager
Mirlusca Kiely
Responsibilities
Build a proactive internal and external PR/Comms plan with a quarterly editorial calendar, themes, and target outlets (national, trade, local)
Establish a strategic counsel framework for leadership and cross-functional partners (Marketing, Franchise Development, Operations, HR, Legal, Social)
Define the transition from third-party-led to in-house proactive engine; manage agencies selectively for scale and specialty
Lead media outreach (national consumer, automotive, franchise trade, and local market press); pitch, secure, and manage coverage
Own executive visibility: interviews, profiles, conference speaking slots, awards submissions, and bylined content
Develop and place content: press releases, media kits, op-eds, thought leadership articles, and talking points
Design and run franchisee communications: bulletins, playbooks, town halls, and updates that support key business priorities
Produce quarterly updates (videos, leadership notes, dashboards) aligning the system around priorities and brand value propositions
Serve as the communications point for Convention, profit workshops, fall planning—own messaging, content, and run-of-show
Partner with Social & Franchise Development to amplify earned coverage, leadership content, and franchise growth narratives across channels
Ensure cross-channel consistency and cadence for always-on amplification (LinkedIn, industry forums, owned channels)
Monitor and report media coverage, share of voice, sentiment, and narrative penetration; deliver monthly and quarterly scorecards
Track executive visibility pipeline: speaking slots, awards, interviews, and bylines secured vs. target
Act as the communications liaison with parent company Mavis—own memos, alignment on key updates, and shared initiatives
Coordinate all system bulletins and key business updates (especially those requiring alignment/support from Mavis)
Maintain a rapid response protocol and core Q&A; lead cross-functional communications during issues/crisis events
Qualification
Required
5–7+ years in PR/Corporate Communications (brand-side or agency); experience in automotive and/or franchise systems preferred
Proven track record in media relations (national, trade, local) and securing executive visibility (speaking, profiles, bylines)
Strong writing and editorial discipline—press releases, op-eds, speeches, executive messaging, and social-ready content
Experience building in-house PR engines, setting proactive agendas, and managing agency partners for scale
Comfortable with measurement tools (media monitoring, sentiment analysis) and building executive-ready dashboards
High bias for action, executive presence, and exceptional organization in a fast-moving franchise environment
Preferred
Video scripting and light production coordination experience for quarterly updates is a plus
Company
Midas International
Founded in 1956, today Midas has grown to over 2,100 locations worldwide.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jason W.
Multi-Store Owner and CEO
Brian Mirras
Managing Partner
Recent News
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