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IDC · 6 days ago

Field Marketing Specialist, North America

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $90K/yr

3+ years exp

IDC is a global technology market research firm seeking a skilled Senior Field Marketing Specialist to support their North America Field Marketing & ABM team. The role involves building and executing account-based and field marketing campaigns to drive engagement and support regional growth.

Business IntelligenceCommunitiesConsultingInformation Technology

Responsibilities

Build and execute ABM and field marketing programs aligned to commercial and business goals

Launch digital and multi-channel campaigns, including paid media, email, chat, events, and content

Collaborate closely with digital, marketing operations, creative, and performance marketing teams to align campaign strategy, audience targeting, and execution across channels

Use 6sense, Salesforce, and marketing automation tools to activate programs and measure performance

Report on engagement, pipeline impact, and ROI; recommend optimizations

Stay informed on industry trends, best practices, and evolving ABM techniques to enhance IDC’s marketing strategy

Qualification

B2B field marketing6senseSalesforceMarketing automationData-driven approachProject managementCollaborationCommunication skills

Required

3–5 years in B2B field marketing, demand generation, or ABM

Experience executing integrated digital campaigns

Hands on experience with 6sense required

Strong project management, collaboration, and communication skills

Data-driven approach with the ability to interpret and act on insights

Proven ability to plan, execute, and manage campaigns independently

Preferred

Knowledge of Salesforce and marketing automation platforms

Company

IDC

Glassdoor3.3

IDC provides market intelligence solutions, advisory services, and events for the information technology and other related markets. It is a sub-organization of International Data Group.

Founded in 1964

Framingham, Massachusetts, USA

1001-5000 employees