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Penske Media Corporation · 23 hours ago

The Hollywood Reporter: Manager, Marketing Strategy

California - Los Angeles Office

Full-time

Hybrid

Mid Level

$80K/yr - $90K/yr

4+ years exp

PMC is a leading global media and information services company, and The Hollywood Reporter is currently seeking a Manager, Marketing Strategy. This role will focus on developing and executing cross-platform marketing campaigns while collaborating with various internal teams to drive results in the entertainment publishing environment.

AdvertisingBroadcastingDigital MediaJournalismNewsPublishing

Responsibilities

Participate and eventually lead brainstorms for mid-to-large budget campaigns and develop innovative, cross-platform marketing strategies that align with advertiser goals and brand identity

Design and execute compelling 360° marketing campaigns that incorporate a blend of digital, print, video, live events, social media, and custom content initiatives

Collaborate with internal teams — including sales, editorial, video, PR, account management, and events — to shape and implement integrated marketing strategies that leverage the company’s unique assets

Work across departments to gather data, apply audience research insights, design compelling copy, and harness performance analytics to craft solutions for client needs

Create clear, concise marketing materials that show how the company’s platforms can work collaboratively to support client objectives

Ensure consistency and innovation in the messaging, storytelling, and presentation format of all materials, including general materials, proposals and pitches

Lead the end-to-end delivery of select sold programs, including resource allocation and vendor partnerships, ensuring seamless execution and measurable success

Assist in troubleshooting and resolving issues for live campaigns, addressing challenges quickly and professionally

Analyze audience behavior, editorial performance trends, and content engagement opportunities across THR’s platforms

Monitor marketplace and advertiser trends to inform marketing initiatives and identify opportunities for strategic growth

Track program performance and collaborate with digital teams to optimize campaigns and create client-facing case studies

Qualification

Marketing StrategyData AnalysisCreative WritingPresentation ToolsProject ManagementEnthusiasm for EntertainmentCollaborationProblem SolvingStrategic ThinkingFlexibility

Required

Minimum 4 years of experience in publishing, marketing, agency work, or digital media, with expertise in developing custom content and integrated campaigns

Exceptional creative writer and storyteller with a demonstrated ability to craft compelling narratives

Proficient in creative presentation tools, including Keynote, PowerPoint, and Excel

Strong ability to ideate creative concepts independently and translate them into actionable marketing opportunities for advertisers

Proven experience managing multiple projects, tight deadlines, and workflow prioritization in a fast-paced environment

A team player with a flexible, cooperative spirit and the ability to collaborate with various teams and personalities

Enthusiasm for entertainment, film/TV, and a strong appreciation for THR

Solution-oriented mindset — proactive problem solver, strategic thinker, and quick learner driven to improve processes and outcomes

Preferred

Some experience with entertainment or awards season-related campaigns is highly preferred

Experience in consumer brand pitching is a bonus

Benefits

PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.

Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)

Employee Assistance Program

Life Insurance

Short & Long Term Disability

Paid Parental Leave

401(k) Retirement Plan with an Employer match

Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.

New Flexible Vacation Policy