Wella Company · 8 hours ago
Brand Manager, Briogeo
California, United States
Full-time
Hybrid
Mid Level
$100K/yr - $120K/yr
4+ years expWella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands. The Briogeo Brand Manager will be responsible for delivering brand relevance, penetration, and market share growth, working closely with the Trade Marketing and Education teams to develop and execute local marketing plans.
BeautyCosmetics
Responsibilities
Leads the development and implementation of integrated marketing plans (product and commercial campaigns) across the relevant media channels
Contributes to a healthy portfolio/brand P&L, by responsibly managing marketing expenditures and driving strong ROI as well as financial analysis to ensure initiative and portfolio profitability
Be immersed in industry, consumer and sales trends and leverage them to inform strategic decision making for the portfolio
Tracks Briogeo and competitive business results, analyze and derive insights to provide actionable strategies and brand plans
Collaborates with the global team to provide market fit to win planning and feedback on product innovation and campaign/creative assets. Adapt to NA market as needed
Partners with the trade marketing and sales teams to ensure successful omni-channel strategy and retailer sell-in
Manages key agency partners to develop and execute the brand marketing plan
Performs other duties as assigned
Qualification
Required
4+ Years relevant experience in Brand Marketing (previous CPG/Beauty preferred)
Undergraduate degree in Business, Marketing or Communications; Master's degree is a plus (Business/Marketing preferred)
Strong operational skills: Operates with end results in mind; Able to plan and follow through projects in a timely manner, meet deadlines, flag issues, and has a solution-oriented mindset
Analytical thinking & problem solving: The ability to analyze complex and layered data to identify key insights and barriers to growth, with the purpose of proposing solutions and action plans to grow the business; A strong affinity with numbers a plus
Ownership: Act as owner of the business, drive projects with a strong level of autonomy and be accountable for results. Ability to own and manage multiple initiatives and priorities at once
Collaborative: Able to build professional and interpersonal relationships with internal and external team members, developing a network to deliver projects effectively and efficiently
Entrepreneurial Mindset: Open to embracing new challenges and priorities, identifying key opportunity areas within the organization, and solving them by creating, developing, and executing new processes. Keen to listen, learn and accept feedback
Clear communication skills: Critical to drive clear communication, both written and verbal, across a multi-functional team that spans geographies and languages
Technical competence with Microsoft Office Suite – strong PowerPoint deck creation
Growth mindset: A positive and optimistic attitude
Passion for the Beauty products or services category required
Benefits
Health insurance
Life and disability insurance
401(k) retirement plan
Paid holidays
Paid time off (PTO)
Company
Wella Company
Wella Company is one of the world’s leading beauty companies,
5001-10000 employees
H1B Sponsorship
Wella Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
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Global Head of Marketing Tech & Innovation
Hanne Klausen
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Recent News
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