The Vitamin Shoppe · 1 week ago
Senior Manager, CRM Marketing – Lifecycle & SMS
Secaucus, NJ
Full-time
Onsite
Senior Level
6+ years expThe Vitamin Shoppe is a company focused on health and wellness, seeking a Senior Manager for CRM Marketing specializing in Lifecycle and SMS. This role is responsible for driving the strategy and optimization of SMS and lifecycle programs to enhance customer retention and engagement across channels.
Dietary SupplementsOnline PortalsRetail
Responsibilities
Own and lead all SMS programs from strategy through execution — including promotional, triggered, and automated campaigns via Attentive
Work with the Director, CRM to execute against a roadmap while operating within channel budgets
Lead the strategy, development, and optimization of all lifecycle and behavioral email journeys across Responsys and Insider, including acquisition, onboarding, replenishment, churn mitigation, and reactivation programs
Partner with the Sr. Manager, CRM Marketing - Email to ensure alignment and synergy across triggered, behavioral, and promotional messaging
Collaborate with Loyalty and Analytics to define behavioral triggers, interpret insights, and translate findings into actionable marketing strategies
Serve as the primary liaison for key CRM partners (Attentive, Insider, Movable Ink, Responsys) and lead roadmap discussions and innovation initiatives
Develop annual lifecycle and SMS channel roadmaps, testing strategies, and personalization enhancements that increase retention and repeat purchase rates
Oversee campaign reporting, interpret performance trends, and present insights to inform business strategy and drive ROI
Partner with IT and Data teams to maintain trigger accuracy, ensure data flow reliability, and enhance automation capabilities
Provide mentorship and tactical support to CRM specialists, fostering knowledge-sharing and operational excellence
Contribute to reporting and reviews summarizing CRM performance, insights, and next-step opportunities for senior stakeholders
Handles day-to-day communications with technology partners (Attentive)
Assist with campaign and journey set up in CRM systems as needed
Assist with creative ticketing and approval as needed
Qualification
Required
Bachelor's degree in a related field
6–10 years of CRM, lifecycle, or retention marketing experience with proven success across multi-channel programs
Strong understanding of segmentation, data strategy, and campaign analytics
Experience managing vendor partnerships and influencing cross-functional teams
Excellent project management and communication skills with executive presence
Strategic thinker with ability to execute, test, and optimize complex automation journeys
Preferred
MBA preferred
Hands-on expertise with CRM Systems (Attentive preferred)
Familiarity with loyalty marketing, predictive modeling, and retention KPIs preferred
Company
The Vitamin Shoppe
Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-04-16Private Equity
2025-04-16Acquired
2009-10-28IPO
Leadership Team
Sharon Leite
Chief Executive Officer and Board Director
Mike Forbes
Chief Strategy Officer & Executive Vice President
Recent News
Company data provided by crunchbase