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Selective Insurance · 1 week ago

Sr Personal Lines Marketing Specialist (Remote)

United States

Full-time

Remote

Senior Level

$84K/yr - $127K/yr

5+ years exp

Selective Insurance is a midsized U.S. domestic property and casualty insurance company with a strong history of performance. The Sr Personal Lines Marketing Specialist will provide guidance on products and services, drive new business production, and develop profitable growth opportunities with distribution partners.

FinanceFinancial ServicesInsurance

Responsibilities

Establishes and achieves production and profitability goals in the assigned territory for personal lines by identifying key agents, new business opportunities, and new agency appointments

Monitors and analyzes business segments, territory and agency results and achievements. Makes recommendations and implements modifications in order to maximize those results or achievements

Effectively manages all territory business factors by performing agency management duties. These include production, producing agents, and agency development. Monitors agency success and executes plans to increase production

Provides technical information, develops, and conducts training or marketing and technical presentations to internal and external audiences on business segment's products and services

Develops and implements marketing strategies

Assists in recommending and developing product and pricing strategies

Reviews applications and financial requirements for potential risk selection. Identifies book roll opportunities by reviewing and analyzing the book of business for profitability and mix of business. Manage the book roll process and hold agents accountable to ensure transactions are complete and achieve a successful close rate

Gathers and relays competitive market intelligence and conducts rate review analysis. Recommends and develops product and pricing recommendations

Trains and mentors’ additional staff on execution of the department’s strategies

Must be able to drive an automobile to travel within territory. Car travel represents approximately 80% of employee’s time

Qualification

Personal lines insurance knowledgeField marketing experienceUnderwriting experienceMarketing skillsMicrosoft Office proficiencyCommunication skillsNegotiation skillsPresentation skillsTrainingResults orientedMentoring