Nelnet · 3 weeks ago
Consumer Growth & Market Expansion Program Lead
Lincoln, NE
Full-time
Onsite
Mid, Senior Level
$90K/yr - $130K/yr
5+ years expNelnet is a diversified and innovative company committed to enriching lives through the power of service. The Consumer Growth & Market Expansion Program Lead will drive market entry and oversee growth initiatives, blending strategic foresight and cross-functional leadership to enhance the consumer servicing business.
Financial ServicesInformation TechnologyPayments
Responsibilities
Conduct deep market research to identify underserved segments and emerging opportunities
Analyze competitive landscapes and consumer trends to inform entry strategies
Develop multi-year market expansion roadmaps aligned with NDS Consumer’s business goals
Design and oversee programs that support scalable growth, including new product/service offerings, partnerships, and operational models
Define success metrics and track performance across initiatives
Collaborate with Finance, Ops, and IT to ensure resource alignment and execution readiness
Craft long-term strategic plans for consumer servicing evolution
Align program goals with enterprise OKRs and transformation initiatives
Present growth strategies and market insights to executive leadership
Partner with Product, Engineering, Marketing, and Client Services to ensure cohesive execution
Facilitate workshops and planning sessions to align teams on strategic priorities
Act as a connector between innovation efforts and operational capabilities
Identify and validate new service models, digital capabilities, and partnership opportunities
Lead pilot programs and proof-of-concept initiatives to test market viability
Recommend go-to-market strategies and positioning for new offerings
Qualification
Required
Bachelor's degree required in one of the following fields: Business Administration, Marketing, Economics, Data Analytics, IT or Engineering, Strategy or related discipline
5–7+ years in market research and competitive analysis, with proven ability to identify underserved segments and emerging trends
Experience developing multi-year market expansion roadmaps and aligning them with organizational goals
Familiarity with consumer behavior analytics and segmentation strategies
Demonstrated success in designing and managing scalable growth programs, including new product/service launches and partnership models
Strong background in defining success metrics and tracking performance across multiple initiatives
Experience collaborating with Finance, Operations, and IT for resource planning and execution readiness
Strategic planning experience at an enterprise level, including aligning initiatives with OKRs and transformation goals
Ability to present complex growth strategies and market insights to executive leadership and influence decision-making
Proven track record of leading cross-functional teams (Product, Engineering, Marketing, Client Services) to deliver cohesive execution
Skilled in facilitating workshops and planning sessions to align stakeholders on priorities
Experience identifying and validating new service models, digital capabilities, and partnership opportunities
Hands-on involvement in pilot programs and proof-of-concept initiatives to test market viability
Knowledge of go-to-market strategies and positioning for new offerings
Strategic thinking and systems-level problem solving
Strong data analysis and market research capabilities
Executive communication and stakeholder alignment
Program management and cross-functional leadership
Entrepreneurial mindset with a bias for action
Preferred
Master's degree (MBA or equivalent) with a focus on strategy, market development, or business growth
Certifications in Program Management (PgMP, PMP) or Data Analytics can be a strong plus
Benefits
Medical
Dental
Vision
HSA and FSA
Generous earned time off
401K/student loan repayment
Life insurance & AD&D insurance
Employee assistance program
Employee stock purchase program
Tuition reimbursement
Performance-based incentive pay
Short- and long-term disability
Robust wellness program
Company
Nelnet
Nelnet provides business, communications, and financial services.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Erin Harms
Chief Financial Officer
Ben Focht
Chief Information Security Officer, Nelnet Bank
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