University of California, Berkeley · 1 month ago
Director of Marketing Operations (7199U), Haas School of Business - 83179
Berkeley, CA
Full-time
Hybrid
Director/ExecutiveThe University of California, Berkeley is a world-leading institution known for its academic and research excellence. The Director of Marketing Operations will serve as the primary data systems architect for the Marketing & Communications team, managing complex marketing technology stacks and ensuring compliance with data privacy regulations.
Responsibilities
The Director of Marketing Operations position serves as the primary data systems architect for the Marketing & Communications team's increasingly complex marketing technology stack
In response to rapid evolution in marketing channels, data privacy regulations, and integration requirements, this position will be our subject matter expert in data systems management
They will design, implement, and administer data collection methods and workflows within our CRM platforms, ensures compliance with GDPR and CCPA regulations, manages complex system integrations, and maintains data quality standards across the marketing stack
Their work bridges marketing strategy with technical data architecture, requiring advanced skills in data modeling, system administration, and governance-capabilities that align directly with our objectives to grow enrollment and net revenue for Berkeley Haas
Serves as primary administrator for the HubSpot CRM platform supporting Haas MBA program marketing operations
Independently designs and implements complex data collection methods, contact properties, and database structures
Develops logical data models and schemas including lead scoring frameworks and customer journey mapping
Creates data mapping specifications for integrations between HubSpot and external systems including the Slate admissions platform
Implements data quality standards ensuring accuracy of prospective student information and designs security measures to protect sensitive applicant data
Ensures compliance with data privacy regulations (GDPR, CCPA) and university governance policies for all Marketing & Communications activities
Independently researches regulatory requirements and translates complex policies into technical implementations
Develops consent management workflows, suppression list procedures, and data retention protocols
Maintains data quality initiatives including duplicate management and validation rules
Implements email authentication protocols (SPF, DKIM, DMARC) to maintain deliverability for MBA communications and protect Haas School's sender reputation
Evaluates, selects, and implements marketing tools to improve operational efficiency and support Haas marketing goals at scale
Independently sources and manages vendors to integrate new solutions
Designs complex data flows between integrated platforms ensuring interoperability
Develops sophisticated automated workflows enabling personalized, segmented campaigns for diverse prospective student populations
Creates dynamic forms and lead capture mechanisms, and implements business logic and lead routing processes connecting marketing activities to admissions operations
Maintains responsibility for ensuring technical accuracy, data integrity, and brand consistency across all Haas digital marketing platforms through technical systems oversight
Serves as technical authority for the Marketing & Communications team, reviewing and approving workflows, segmentation strategies, and email configurations before deployment
Provides technical consultation on email campaigns and audience targeting for MBA recruitment
Troubleshoots technical issues affecting campaign deployment and message deliverability, ensuring technical accuracy of marketing content from a systems perspective
Analyzes marketing data to identify trends, data quality issues, and optimization opportunities
Gathers requirements from Marketing & Communications and MBA Admissions stakeholders to translate business needs into technical CRM solutions
Develops recommendations for data management resource plans including system enhancements and process improvements
Creates documentation and provides training on CRM best practices and platform capabilities
Actively contributes to a team environment that fosters and promotes a culture of belonging for all, within the unit and at Haas
Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself
Completes required training on time and engages in opportunities for learning pertinent to the position or at the suggestion of the supervisor
Other duties as assigned
Qualification
Required
Ability to prepare data models unassisted
Familiarity with data model patterns in one or more common business or academic domains
Familiarity with logical data design and data mapping or data conversion
Familiarity with data quality and governance issues and requirements
Ability to represent relevant information in abstract models
Thorough knowledge of data management systems, practices and standards
Thorough knowledge of relevant rules and regulations
Demonstrated service orientation skills
Demonstrated ability to communicate technical information to technical and non-technical personnel at various levels in the organization
Self-motivated and works independently and as part of a team
Demonstrated strong problem-solving skills
Able to learn effectively and meet deadlines
Strong organizational skills
Strong analytical and design skills, including the ability to abstract information requirements from real-world processes to understand information flows in computer systems
Critical thinking skills and attention to detail
Excellent interpersonal skills, demonstrating a desire to establish and maintain positive & professional working relationships with colleagues, students and team members
Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself
Bachelor's degree in related area and/or equivalent experience/training
Benefits
Comprehensive benefits package offered by the University
UC Benefits
Company
University of California, Berkeley
A wellspring of innovation, the school occupies a 1,232-acre campus near downtown Berkeley.
Founded in 1868
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Laleh Coté
Chair - Coalition for Education and Outreach (CEO)
Adam Sterling
Co-Founder, Startup@BerkeleyLaw
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