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Meta · 1 day ago

Product Marketing Manager - Wearables, Connectivity

New York, NY

Full-time

Onsite

Senior Level

$160K/yr - $224K/yr

7+ years exp

Meta is a technology company focused on connecting people and building immersive experiences. They are seeking a Channel Product Marketing Manager to lead the go-to-market strategy for their next-generation devices, specifically in the Connectivity domain, while driving adoption and optimizing customer experiences across various channels.

Computer Software

Comp. & Benefits

Responsibilities

Identify and drive new opportunities to accelerate adoption and conversion of connected devices across global Telco, retail, and ecommerce channels

Collaborate cross-functionally to define and execute programs that enhance the end-to-end customer journey and increase conversion to purchase

Develop a clear framework to align cross-functional teams and leadership around the strategy, key pillars, and success metrics

Identify opportunities to elevate customer education and in-store/online experiences, introducing innovative demos and touchpoints that inspire understanding and drive purchase intent for connected products

Define audience segmentation, value proposition, product positioning, promotional strategy, pricing, distribution, and market prioritization for Connectivity

Aggregate and synthesize performance data and customer insights to continuously optimize the path to purchase and inform future GTM strategies

Qualification

Product MarketingGTM StrategyConsumer ElectronicsSales GrowthData AnalysisMarket IntelligenceCustomer InsightsExecutive CommunicationBA/BS DegreeMS/MBA DegreeCross-functional Collaboration

Required

7+ years experience in either Consumer Electronics or Telco, with direct responsibility for driving sales and business growth for Connectivity

Demonstrated experience setting strategy and translating it to execution, including leading net-new initiatives for an organization

Experience synthesizing qualitative and quantitative insights and translating those into actionable plans that deliver business objectives

Experience partnering with sales, marketing, and external partner teams to deliver high impact campaigns through production and execution

Experience operating in cross-functional, matrixed environments with a high degree of ambiguity

Demonstrated experience developing executive level documents and presentations, with experience tailoring complex information for executive leadership audiences

Experience working across a wide range of sales distribution channels including online, brick and mortar, and partner-led

BA/BS degree

Preferred

Experience with Consumer Electronics hardware, partnerships, and channel execution

Experience influencing teams to deliver first-of-their kind initiatives, including setting goals, communicating a narrative and goal, influencing stakeholders, and facilitating cross-functional alignment through execution, measurement, and performance assessment

7+ years experience in product marketing and/or technology

MS/MBA degree or equivalent experience