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Meta · 1 day ago

Creative Director, Reality Labs Growth Marketing

New York, NY

Full-time

Hybrid

Director/Executive

$177K/yr - $248K/yr

12+ years exp

Meta is a technology company that builds platforms to connect people and grow businesses. They are seeking a Creative Director to develop impactful creative concepts that drive growth across the Meta Reality Labs portfolio, collaborating with various teams to ensure a consistent visual identity and alignment with business objectives.

Computer Software

Comp. & Benefits

Responsibilities

Partner with creative agencies and work hands-on to develop original breakthrough ideas for a variety of marketing touch-points

Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, communications planning, organic social and influencer, and media

Develop and lead creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy

Leverage historical campaign performance and trends to inform future creative decisions

Work with AI and GenAI tools for creative ideation and production

Provide constructive guidance to external agencies, direct reports and cross-functional teams to ensure high-quality creative output

Set the creative inputs across creative testing plans to optimize creative

Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implement relevant insights on the work

Inspire, enable and energize a industry-leading creative team, and cultivate a creative work environment

Qualification

Creative directionAIGenerative AI toolsData & insightsFigmaAdobe Creative SuitePeople managementCross-functional collaborationProblem-solvingPortfolio developmentCommunication skillsTime management