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ChowNow · 3 weeks ago

Director, Revenue Enablement

United States

Full-time

Remote

Director/Executive

$160K/yr - $215K/yr

7+ years exp

ChowNow is a leading player in off-premise restaurant technology, helping independent restaurants thrive in the digital economy. The Director of Revenue Enablement will architect comprehensive enablement strategies across revenue-generating functions to maximize growth and retention, ensuring all teams are equipped to deliver value throughout the revenue lifecycle.

AppsDelivery ServiceE-CommerceHospitalityInternetLocalMobile AppsRestaurants

Responsibilities

Architect comprehensive enablement strategy spanning SDR, Account Executives, Onboarding, Customer Success, Revenue Expansion

Partner with CRO and revenue leadership to align enablement initiatives with company growth targets and unit economics

Establish revenue enablement metrics that demonstrate clear ROI: pipeline velocity, conversion rates, time-to-value, net revenue retention, and expansion rates

Lead revenue transformation initiatives including new market entry, product launches, and go-to-market model evolution

Design SDR onboarding and certification programs that achieve full productivity within 30 days

Develop prospecting playbooks, outreach sequences, and qualification frameworks specific to restaurant industry nuances

Enable SDRs on multi-channel outreach strategies (cold calling, email, social selling, local market events)

Create feedback loops between SDR insights and broader revenue strategy

Build sales enablement programs that accelerate deal velocity and improve win rates by 20%+

Develop role-specific training paths for high velocity SMB sales motions

Create and maintain competitive battle cards, ROI tools, and demo environments

Enable consultative selling approaches that address both restaurant and diner value propositions

Design customer onboarding enablement that reduces time-to-first-value by 40%

Create playbooks for different restaurant segments (QSR, fast casual, full service, multi-location)

Enable implementation teams on change management and restaurant staff training best practices

Develop resources for technical integration, menu optimization, and marketing activation to align with Product Led Growth Initiatives

Build enablement for identifying and capturing expansion opportunities within existing accounts

Create health scoring and intervention playbooks for at-risk account management

Develop programs for cross-sell/upsell motions across product portfolio

Enable teams on renewal negotiation and multi-year contract strategies

Complete ChowNow New Hire Onboarding Experience

Shadow all revenue teams (SDR, Sales, Implementation, Success) to understand their workflows and challenges

Meet with key stakeholders to align on priorities and pain points

Audit existing enablement materials and identify critical gaps

Implement 2-3 high-impact quick wins (e.g., updated battle cards, new SDR templates)

Develop 6-month enablement roadmap aligned with revenue goals

Establish baseline metrics and reporting dashboard via Revenue enablement dashboard tracking key KPIs

Begin designing first major program (e.g., new hire onboarding)

Roll out first major enablement program with full team adoption

Establish regular enablement cadences (office hours, training sessions, manager coaching)

Complete first key hire for enablement team

Present initial impact with clear improvement in at least one revenue metric (pipeline quality, win rate, or ramp time) and future vision to executive team

Qualification

Revenue enablement strategySales enablement programsCustomer onboarding programsSales methodologiesB2B SaaS experienceAnalytical skillsRevenue technology stackBudget managementDiversityInclusivityLeadership experience

Required

Have 7+ years of progressive enablement experience across multiple revenue functions

Have at least 3 years in a leadership role managing enablement programs for multiple teams

Have a proven track record of building and scaling enablement functions in B2B SaaS or marketplace environments with complex, multi-stakeholder relationships

Have a proven track record of enabling SDR teams at scale (20+ SDRs)

Can apply deep expertise in full-cycle sales enablement from prospecting through close

Have Experience with customer onboarding and success enablement programs

Demonstrate a strong skillset in both sales methodologies (MEDDIC, Challenger, etc.) and customer success frameworks (Value Realization, Health Scoring, etc.)

Have a track record of successful LMS and sales enablement platform implementations

Have demonstrated success improving metrics across the full funnel: pipeline generation, win rates, time-to-value, retention, and expansion in addition to Average Contract Value (ACV), Net Revenue Retention (NRR), and Lifetime Value (LTV)

Have demonstrated success partnering with senior executive leadership on strategic initiatives

Possess a strong understanding of revenue technology stack (Salesforce, Outreach/Salesloft, Gong, LMS platforms)

Have strong analytical skills with ability to measure program effectiveness across diverse KPIs and ability to translate metrics into actionable insights

Have experience managing budgets and demonstrating ROI of enablement investments