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Nuvision Federal Credit Union · 1 month ago

Product Management - Card Product Manager - Full Time - Remote (AK,AZ,So.CA,FL,NV,TX,WA,WY)

United States

Full-time

Remote

Mid, Senior Level

$101K/yr - $152K/yr

4+ years exp

Nuvision Federal Credit Union is seeking a Card Product Manager to execute product management, market research, and lifecycle marketing for their credit and debit card products. The role involves innovation, development of new products, and collaboration with various teams to drive product success and profitability.

Banking

No H1B

Responsibilities

Assess the effectiveness of the credit card/debit product in delivering against diverse cardholder needs, relative to the competitive landscape

Manage existing product lines and develop strategy and prioritization for growth

Keep strong pulse on changing cardholder preferences and industry trends to identify opportunities to develop new products or enhance positioning, pricing, promotion, and benefits of existing products

Drive flawless execution of new credit and debit card product launches

Define product requirements and rollout plan, based on cardholder insights, knowledge of competitive and industry trends, and financial goals

Serve as the Project Sponsor/Owner and work with project management professionals to create and manage project plans, addressing necessary IT, marketing, channel, and compliance components

Develop and collaborate on new credit and debit card product, channel, and business partner proposals—from initial ideation through performance evaluation--for the effects on growth, effectiveness and business profitability

Leads the strategic planning unit on vision and value proposition within the Commerce Super-Community framework

Maintaining and evolving the value proposition to remain relevant to cardholders

Partner closely with other line of business resources: Marketing, Systems, Finance, Risk, Compliance, Legal and IT teams where appropriate to execute new programs

Direct responsibility for the entire portfolio of credit card balances including pricing strategy and profitability, always maintaining credit risk within the parameters of our risk appetite, and objectives as stated in our annual business plan as well as Strategic Plan

Proactively address both short term and projected long term purchase volume and revenue variances within the line of business

Identify and validate possible reasons for variances through engaging the Data Science team, develop appropriate reporting and data analysis, conduct research with cardholders, etc

Develop actionable initiatives to successfully address variances

Monitor key performance indicators and regularly report portfolio performance to senior management

Bring forth new ideas and initiatives to address key opportunities/risks

Develop compelling business plans to obtain management support and funding

Assists with maintaining Credit Union’s compliance with all applicable federal and state regulations

Supports and participates in continuous improvement activities

Represents the Credit Union in a positive and professional manner

Maintains member, team members and other sensitive information with confidentiality

Treats co-workers and members with respect

Supports member relations and events that promotes member centric experiences

Other related duties as assigned

Qualification

Credit card product managementMarket researchLifecycle marketingDirect to consumer marketingIntegrated marketing campaignsData analysisBusiness plan developmentCompliance knowledgeCross-functional team leadership

Required

4-6 years of credit card/debit product management and cardholder lifecycle management; building promotional programs; leading cross-functional teams to pilot/test, measure and implement new products and functionalities

4-6 years of experience with direct to consumer marketing in the banking industry or combination of consumer packaged goods plus other industries

Understanding of integrated marketing campaigns involving direct mail, email, and online marketing with statistical measurement of results by a data scientist team

Experience creating and managing innovative, leading-edge programs with proven results

Bachelor's degree in related field or a combination of education and experience which provides a level of skill and knowledge necessary to satisfactorily