Marketing Manager, GTM jobs in United States
cer-icon
Apply on Employer Site
company-logo

Built · 2 weeks ago

Marketing Manager, GTM

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$120K/yr - $145K/yr
date5+ years exp

Built is an AI-powered platform transforming the way real estate is financed, developed, and managed. The Marketing Manager will lead the go-to-market strategy and execution for the Owner, Developer, and General Contractor segment, focusing on shaping market presence and driving awareness, revenue, and adoption through integrated campaigns.

Commercial LendingConstructionFinancial ServicesFinTechLendingSaaS

Responsibilities

Own the GTM strategy for the OGC segment, identifying priority markets, opportunities, and tactics to accelerate growth
Partner closely with product, sales, and leadership to align on goals and ensure strong cross-functional execution
Develop clear, persona-driven messaging that resonates with Owners, Developers, and General Contractors
Build a differentiated narrative that elevates Built’s value and strengthens our presence in the construction ecosystem
Lead product and feature launches, from early market validation through full rollout
Plan and execute integrated marketing campaigns that drive awareness, engagement, and qualified pipeline across channels
Conduct customer research, competitive analysis, and market listening to inform strategy
Translate insights into GTM recommendations and influence product roadmap decisions
Support development of thought leadership, case studies, and customer stories
Define KPIs for the segment and measure impact across campaigns and channels
Establish tight feedback loops with sales and product teams to refine messaging and GTM strategy
Test, learn, and iterate quickly to improve performance and ROI

Qualification

B2B SaaS marketingGo-to-market strategyProduct marketingCustomer researchCompetitive analysisPerformance optimizationMarket insightsThought leadershipCase studiesCustomer storiesConstruction knowledgeReal estate knowledgeFintech knowledgeIndustrial software knowledgeCross-functional collaborationStorytellingFast-paced environments

Required

5+ years of experience in B2B SaaS marketing, ideally in product marketing or go-to-market roles
Strong strategic thinker and storyteller who can turn complex workflows into compelling value propositions
Skilled at working cross-functionally and influencing without authority
Thrives in fast-paced, 0→1 or evolving product environments

Preferred

Familiarity with construction, real estate, fintech, or industrial software

Benefits

Equity
Top-notch medical, dental and vision coverage
Unlimited PTO policy
Competitive benefits including: uncapped vacation, health, dental & vision insurance
401k with match and expedited vesting
Robust compensation package, including equity in the form of stock options
Flexible working hours
Paid family leave
ERGs & Mentorship opportunities
Learning grant program to support ongoing professional development

Company

Built

twittertwittertwitter
company-logo
Built is an AI-powered financial operations platform for the real estate and construction industries.
dateFounded in 2014
location
Nashville, Tennessee, USA
people-size201-500 employees
web-link
http://getbuilt.com

Funding

Current Stage
Late Stage
Total Funding
$312.69M
Key Investors
CitiTCVAddition
2023-04-13Series Unknown
2022-07-13Private Equity· $23.62M
2021-09-30Series D· $125M

Leadership Team

leader-logo
Chase Gilbert
Chief Executive Officer
linkedin
leader-logo
Andrew Sohr
Co-Founder
linkedin

Recent News

Business News
This fintech unicorn just launched an AI agent to handle billions of dollars in CRE lending
2025-11-08
PR Newswire
MightyBot Powers Built's Draw Agent to Transform Lending with Industry's First Autonomous Agentic AI
2025-11-04
PR Newswire
SitusAMC Appoints Amrit Gill as Director of CRE Platform Management & Client Relations
2025-09-15
Company data provided by crunchbase