Brother USA · 2 hours ago
Senior Manager, Marketing, LAC
Miami, FL
Full-time
Hybrid
Senior Level, Lead/Staff
$125K/yr - $150K/yr
8+ years expBrother USA is a leading provider of home and office equipment, known for its commitment to fostering an inclusive and collaborative workplace. The Senior Manager, Marketing, LAC is responsible for developing and executing marketing strategies to enhance brand awareness and drive sales in the Latin America & Caribbean regions, while collaborating with various internal teams and external partners to achieve business objectives.
Customer ServiceElectronicsPrinting
Responsibilities
Lead the annual marketing plan and budget execution
Design, execute and manage marketing campaigns, promotional actions, and seasonal activities, to increase sales out, brand awareness, leads, and establish Brother as the preferred brand
Creative innovation: work with agencies to develop and manage creative ideas, campaigns, and promotional programs that achieve outstanding conversion and loyalty
Assemble a team of external Vendors/Agencies
Ensure actions are designed to achieve measurable results and ROI
Develop relevant KPIs, analyze performance, and recommend opportunities for improvement
Work with Finance/Credit, Sales, and Operations to effectively manage all programs' mechanics and processing
Develop and execute a solid Retail/Reseller partner program that can serve as the framework for promotional, pricing, and other joint initiatives with each retail account
Execute a comprehensive Sell out strategy, in collaboration with Sales, that will achieve goals in physical locations as well as in eCom environments
Work with channel partners to expand the reach of our existing marketing efforts and co-create actions with partners to drive demand
Collaborate with Sales, Business Development, and Operations teams to develop integrated partner programs
Achieve a clear understanding of Customer Segments to develop positioning and value propositions
Develop effective and clear messaging that generates brand awareness, preference, and differentiation
Understand different customer journeys to enhance awareness to conversion and advocacy
Develop and oversee digital and social media strategy, with the goal of increasing brand awareness and customer and teams’ engagement
Analyze and optimize product line up, product life cycle, and pricing to improve competitiveness in each of the business areas and territories
Lead product launch process: line up, certification, shipment, others working with all relevant company teams
Provide product expertise & guidance and a become subject matter expert. Execute the training plan for internal and external partners
Develop relevant Key Performance Indicators (KPIs), analyze performance to determine return-on-investment (ROI) and make recommendations for improvement
Communicate activities to management on a monthly basis
Qualification
Required
Bachelor's Degree Business, Marketing, Communications or a related field
8+ years of experience spanning the following areas: Experience developing effective B2C marketing strategy & campaigns, managing the execution, measuring performance, and enhancing tactics to drive continuous improvement and revenue
Experience managing marketing budgets, allocating spend across programs, and optimizing investment based on performance and ROI
Experience managing channel marketing programs
Experience managing product launches and creating product marketing messaging
Experience managing social media platforms
Spanish
Advanced knowledge of MS Office Suite (Outlook, PowerPoint, Excel, Word, Teams)
Ability to handle and prioritize multiple projects under pressure and execute on tight deadlines
Ability to collaborate and develop teams to achieve desired results, by building trust and relationships with different functions in the organization
Ability to translate insights into actionable recommendations
Ability to think creatively and develop ideas that meet business needs
Ability to self-motivate and focus on results
Excellent communication skills (verbal, written, interpersonal)
Excellent presentation skills, with an ability to present to all levels of the organization
Preferred
Master's Degree (or equivalent experience) - MBA - Preferred
Intermediate knowledge of Project Management Tools (Click Up preferred) - Preferred
Intermediate knowledge of Customer Relationship Management Software (Salesforce preferred) - Preferred
Intermediate knowledge of Marketing Automation Platform (Eloqua or similar preferred) - Preferred
Benefits
Health, vision, and dental insurance—all effective from day one of employment.
Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately.
We offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs.
Company
Brother USA
Brother is a premier provider of home, home office, and business products, industrial solutions that revolutionize the way live and work.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Amerman
Director, IT Business Partner (Enterprise Operations)
Fil Wojcik
Manager, HR Business Partner
Recent News
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