Malin · 1 day ago
Marketing Analyst
Addison, TX
Full-time
Onsite
Entry, Mid Level
2+ years expMalin is a leader in providing turnkey material handling and intralogistics solutions. The Marketing Analyst role focuses on supporting customer acquisition, retention, and revenue growth through advanced marketing analytics, including market analysis, customer segmentation, and performance insights.
Information Technology
Responsibilities
Conduct market analysis, including market identification, sizing, and trend analysis, leveraging various data sets and tools to evaluate potential opportunities. Provide regular updates. Perform ongoing competitive analysis to inform go-to-market strategies. Build process for frequently communicating key findings and recommendations
Analyze sales performance data to identify trends, opportunities, and areas for improvement for both new business development and existing account management
Collaborate with sales and marketing teams to define ideal customer profiles (ICPs) and account prioritization
Identify high-value B2B prospects, customers and accounts using relevant data (e.g., transactional, firmographic)
Collaborating with the data team, develop, maintain, and analyze customer segmentations, including RFM (Recency, Frequency, Monetary), to support targeted marketing strategies
Analyze product usage, purchase patterns, and account behavior to identify cross-sell and upsell opportunities. Build data-driven recommendations for next-best-product or next-best-offer strategies
Support account-based marketing (ABM) initiatives with insights on expansion potential within existing accounts
Monitor customer lifecycle performance and retention metrics across segments and cohorts
Identify churn risks and drivers and provide insights to inform proactive retention campaigns
Measure the effectiveness of retention and reactivation programs
Collect and monitor key customer experience metrics (e.g., NPS, customer satisfaction) and report findings to guide continuous improvement across touchpoints
Collect, analyze, and interpret data from multiple sources (CRM, digital, web analytics, social media, emails, etc.), giving strategic insights and recommendations on a regular cadence. Measure and report on the effectiveness of marketing campaigns, recommending optimizations
Collaborating with the marketing team and vendor partners, develop, implement, monitor and improve consistent A/B testing to optimize messaging, offers, targeting, and channel
Develop dashboards and reports that track high-impact KPIs. Consistently monitor these KPIs, giving data-driven recommendations
Translate analytical findings into clear recommendations for marketing, sales, and leadership stakeholders
Work with existing tech stack, including CRM, marketing automation, and data platforms, to ensure data accuracy, usability, and compliance. Make recommendations on additional tools
Partner with BI team to improve data models, reporting, and attribution. Work with data team to develop dashboards and reports that integrate sales and marketing KPIs for leadership visibility
Support forecasting, pipeline analysis, and revenue projections with accurate data analysis
Prepare clear, compelling reports, presentations, and visual aids (e.g., charts, graphs) that effectively convey key insights and recommendations to executive management and leadership
Other duties and projects as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Economics, Statistics, or related field
2-5+ years of work experience in B2B marketing analytics, customer analytics, or business intelligence
Strong experience with market identification and analytics, assessing key market trends, and conducting competitive analysis
Solid experience with customer segmentation and RFM analysis
Proven ability to analyze cross-sell, upsell, and retention opportunities
Comfortable with A/B testing, attribution, and web analytics
Advanced proficiency with tools such as Microsoft Excel, SQL, Google Analytics (GA4), SEO tools, and data visualization platforms (Power BI)
Familiarity with Microsoft Office Suite
Experience with CRMs and marketing automation tools helpful
Ability to design data collection methods (surveys, interviews) to gather customer insights
Highly analytical; attention to detail with high accuracy level
Strong critical thinking skills to assess the “why's” behind the data and delve into root causes
Passion for data and proficient with handling large sets of data across various platforms and tools
Excellent communication skills with the ability to present complex data in a simplified form to stakeholders
Knowledge of statistical methods and advanced analytics techniques
Preferred
Experience with predictive modeling
Company
Malin
Simply put – we invest in our people.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
John (Jack) Cain
Chief Financial Officer
Gregory Roberts
Strategic Partner
Company data provided by crunchbase