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RBC · 3 days ago

Analyst Conference & Event Planning

New York, NY

Full-time

Onsite

Entry, Mid Level

$75K/yr - $100K/yr

2+ years exp

RBC is a leading bank in the world, and they are seeking an Analyst for Conference & Event Planning. The role involves designing and developing conferences and events that align with the company's objectives while driving brand awareness and customer engagement through high-quality events.

BankingFinancial ServicesWealth Management

Responsibilities

Design and develop conferences and events that align with company’s objectives, deliver measurable outcomes, and enhance the brand experience

Drive brand awareness and customer engagement, through impactful, high-quality events

Ensures all events enhance client engagement, support business development, and upholds the highest standards of professionalism and compliance

This position works cross-functionally with internal teams, stakeholders, external partners and the Client & Marketing Strategy Team in advancing their strategy, and that of RBCCM as a whole

Authority to recommend suppliers (venues, caterers, entertainers, audio-visual providers, etc.) to internal clients and use them in the development and delivery of conference and event programs upon approval

Negotiate contracts with external vendors, partners and venues to ensure alignment with company needs and budget while maintaining high standards of quality and service delivery

Define messaging and overall experience of events, ensuring consistency with the firm’s brand identity, goals and strategic priorities

Develop and manage overall program budgets and resourcing for conferences and events

Negotiate contracts with venues and other suppliers

Oversee development and delivery of small and mid sized conferences and events

Develop conference & event marketing analytics

Some travel may be required

Assist with Ticket and Event Center requests

Qualification

Event Management CertificateCventProject ManagementMicrosoft OfficeVirtual Event PlatformsCustomer ServiceAdaptabilityCritical ThinkingDetail-OrientedTeamwork

Required

Design and develop conferences and events that align with company's objectives, deliver measurable outcomes, and enhance the brand experience

Drive brand awareness and customer engagement, through impactful, high-quality events

Ensures all events enhance client engagement, support business development, and upholds the highest standards of professionalism and compliance

Negotiate contracts with external vendors, partners and venues to ensure alignment with company needs and budget while maintaining high standards of quality and service delivery

Define messaging and overall experience of events, ensuring consistency with the firm's brand identity, goals and strategic priorities

Well executed events enhance the brand and positioning as a leader in the industry

Events can be touchpoints for lead generation, client engagement and sales opportunities. Successful events contribute to the sales pipeline through leads and fosters stronger client relationships

Memorable events strengthen client relationships with existing clients encouraging loyalty and retention

Events provide valuable insights into customer needs, competitor actions and market trends. This role leverages feedback to inform future marketing, product development and customer strategies

Internal events aid in enhancing employee morale, fosters collaboration and stronger corporate culture with direct impact on maintaining a motivated, engaged workforce

Financial risk can be large responsibility and mismanagement can result in financial loss for the firm and reduce ROI of the event an overall impact

Reputational risk can be harmed if an event is poorly managed if there is negative attendee feedback and diminishing the trust in the firm's ability to delivery high quality experiences

Failure to consider compliance and legal considerations such as contracts, insurance, health and safety and data protection regulations could result in legal liabilities

Events are an extension of the brand and messaging. A disconnect between experience and company values, tone or customer promise cold harm brand consistency leading to mistrust

Planner is responsible for planning for potential crises (e.g., last minute cancellations, technical issues or health emergencies) during and event. Failure to have proper contingency plans could worsen the situation leading to larger disruptions and negative publicity

Open workspace office environment. Minimal physical effort required. Attention to detail, ability to manage multiple files concurrently; to work overtime (sometimes weekends); and travel required

Develop and manage overall program budgets and resourcing for conferences and events

Negotiate contracts with venues and other suppliers

Oversee development and delivery of small and mid sized conferences and events

Develop conference & event marketing analytics

Some travel may be required

Assist with Ticket and Event Center requests

Anticipated interactions with senior leadership in RBCCM and other groups within RBC. These interactions will centre on client teams/committees/groups responsible for strategy, content and promotion of conferences and events

Strong relationships with colleagues on the Global Conference & Event Marketing and Client & Marketing Strategy teams will be important

Strong relationships with external vendors and industry experts

Adaptability, Critical Thinking, Customer Service, Detail-Oriented, Financial Engineering, Financial Statement Analysis, Investments Analysis, Personal Development, Personal Initiative, Teamwork