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LEARFIELD · 3 weeks ago

Senior Business Development Manager - University of Southern California

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

$120K/yr - $150K/yr

6+ years exp

LEARFIELD is seeking a strategic, results-oriented sales professional to join their growing sponsorship team. The role involves managing a diverse portfolio of sponsors, overseeing complex campaigns, and leading sales efforts to drive revenue growth in a fast-paced environment.

Brand MarketingHigher EducationMarketingSponsorshipSportsTicketing

Responsibilities

Meet and/or exceed assigned revenue goals through new business and strategic renewals

Manage a defined book of business, including high-value accounts and key partnership renewals

Develop integrated sponsorship proposals across digital, social, broadcast, in-venue, and experiential platforms

Own the full sales cycle: prospecting, relationship management, pitch development, contract negotiation, and post-sale execution

Lead strategic renewal planning in collaboration with sales leadership

Build and maintain strong relationships with corporate partners, university stakeholders, and cross-functional teams

Partner with internal teams on campaign execution, ensuring alignment with client expectations and contract terms

Serve as a mentor to junior sellers and assist local leadership in advancing team-wide performance

Represent the property at high-visibility meetings, hospitality events, and game day activations (including some nights and weekends)

Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms

Perform other related duties as required

Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university

Qualification

Consultative sales experienceRelationship managementNegotiation skillsDigital marketing knowledgeCRM systems proficiencyCommunication skillsPresentation skillsTeam collaboration

Required

6+ years of experience in conceptual or consultative sales

Demonstrated success managing a book of business and exceeding revenue goals

Strong ability to build marketing strategies tailored to client needs

Advanced negotiating skills and ability to influence senior-level decision makers

Excellent communication, presentation, and relationship-building skills

Comfort navigating CRM systems and working within a performance-driven sales environment

Ability to work evenings and weekends as needed for game days and events

Preferred

Experience selling integrated sports marketing partnerships including major media (signage, radio, social, digital, etc.)

Knowledge of digital marketing platforms, content sponsorship, and campaign analytics

Bachelor's degree from an accredited four-year college or university

Benefits

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance Plans

Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Company

LEARFIELD

Glassdoor3.9

Learfield empowers businesses and universities by connecting big brands to the excitement, passion, tradition and fun of college sports. It is a sub-organization of Learfield Communications.

Founded in 1972

Plano, Texas, USA

1001-5000 employees