Apply on Employer Site

Inside Higher Ed · 4 weeks ago

Program Manager and Marketing

Los Angeles, CA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Inside Higher Ed is associated with the UCLA Anderson Venture Accelerator, which supports early-stage startups. The Program Marketing Manager is responsible for leading marketing strategies, executing campaigns, and managing communications to enhance the visibility of UCLA's entrepreneurship initiatives.

Digital MediaEducationHigher EducationJournalismRecruiting

Responsibilities

Leads marketing, communications, and brand strategy for the Venture Accelerator, elevating visibility for UCLA's entrepreneurship initiatives

Develops and executes marketing campaigns, social media strategy, digital communications, that highlight program impact, founders, and key milestones

Manages all content creation for social media, newsletters (weekly and quarterly), website updates (per cohort), event promotion, and physical and digital marketing materials, ensuring consistent and engaging storytelling across platforms

Executes the cohort program communications, including managing application cycles, founder communications, speaker and program alumni outreach, and event logistics for flagship initiatives such as the UCLA Draper Innovation Showcase and Accelerate Program

Coordinates with vendors, campus partners, and volunteers to ensure successful delivery of all programs and events

Collects and analyzes engagement metrics, supporting monthly and annual reports that highlight program outcomes

Represents the Accelerator at UCLA and Los Angeles startup community events

Prepares presentation materials, and assists with budget monitoring to ensure timely, compliant financial transactions

Qualification

Marketing CampaignsProgram ManagementEvent CoordinationPartnership ManagementStartup Ecosystem ExperienceData Analysis ToolsCommunication SkillsComputer SkillsTracking MethodsAI Tools UsageDetail OrientationSocial Media StrategyConflict MediationCreative Problem SolvingInterpersonal SkillsAdaptability

Required

Marketing & Communications 2–3 years of experience developing and executing marketing campaigns across digital, social, and email channels

Program & Event Management Experience coordinating events, workshops, or multi-stakeholder programs with attention to logistics and communication

Partnerships & Collaboration Proven ability to build and manage relationships with internal and external partners, sponsors, or community stakeholders

Strategic Thinking & Initiative Demonstrated ability to work independently, translate abstract ideas into actionable plans, and contribute as a strategic, solutions-oriented team member

Experience in conflict mediation in-group settings

Proven ability to analyze complex problems and to develop creative and researched solutions and recommendations

Excellent communication skills, both written and oral; ability to communicate complex information clearly, concisely, and diplomatically with MBA Students and support staff

Demonstrated computer skills with Word, Excel, PowerPoint, web development and survey tools

Skill in developing computerized tracking methods for attendance and assignments

Curiosity, or ability, to use AI tools to minimize repetitive work and creative content development

Demonstrated experience in program management and student affairs or related management & operations

Ability to work occasional evenings and weekends

Strong interpersonal and communication skills to collaborate effectively

Proven ability to manage multiple programs and events from planning through execution with professionalism and attention to detail

Demonstrated skill in developing and executing marketing and social media strategies, including content creation and campaign coordination

Highly organized, adaptable, and able to prioritize competing deadlines in fast-paced environments. Proactive and detailed oriented in daily work

Preferred

Startup & Entrepreneurship Ecosystem Experience working with startups or demonstrated interest in entrepreneurship and innovation

Data & Content Tools Familiarity with analytics and creative tools such as Google Analytics, Canva, Adobe Suite, or social media management platforms. Use of marketing AI tools to decrease repetitive work load a plus. Experience with CRM, analytics, creative tools, and marketing AI platforms is a plus