Apply on Employer Site

Foundation Software · 1 month ago

Director of Digital Paid Media

Strongsville, OH

Full-time

Onsite

Director/Executive

8+ years exp

Foundation Software is a rapidly growing national provider of construction software and services, seeking a senior level Director of Paid Media to enhance their Marketing team. The role involves developing and executing strategies for paid media channels to drive pipeline growth and revenue for their SaaS business, while overseeing campaigns across multiple platforms and aligning initiatives with business goals.

AccountingConstructionMobile AppsProject ManagementSaaSSoftware

Culture & Values

Responsibilities

Develop and lead the paid media strategy for multiple product lines across all channels (Search, Social, Display, Video, Programmatic, Connected TV, etc.)

Align paid media initiatives with marketing and business goals, ensuring efficient use of budgets to maximize ROI

Oversee annual and quarterly paid media planning, forecasting, and goal setting

Lead, mentor, and grow a team of media professionals, including both internal teams and contractors & vendors

Manage full-funnel paid media campaigns - from awareness to conversion - across platforms like Google Ads, Bing, YouTube, LinkedIn, Meta, Reddit, and others

Oversee media buying, bid strategies, audience targeting, and testing of creative and messaging

Stay educated on emerging media platforms and technologies to stay ahead of digital trends

Establish KPIs and track campaign performance against business goals

Lead reporting and insights delivery to stakeholders, translating data into actionable recommendations

Manage attribution models, incrementality testing, and budget reallocation to optimize results

Collaborate with analytics and data teams to refine audience segmentation and predictive modeling

Manage relationships with media agencies, vendors, and platform partners

Collaborate with PMs, SEO, design, and content teams to ensure cohesive cross-channel strategy

Stay ahead of trends and inform the team on trends in digital advertising, privacy laws, and new media formats

Qualification

Paid media strategyPerformance measurementB2B marketing experienceGoogle AdsMeta Ads ManagerPardot Marketing automationProactive attitudeLeadership skillsCollaboration skillsDetail-oriented