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Newell Brands · 18 hours ago

Associate Brand Manager, Beverage (US)

Atlanta, GA

Full-time

Onsite

Entry Level

2+ years exp

Newell Brands is a leading consumer products company with a portfolio of iconic brands. The Associate Brand Manager position on Beverage will focus on delivering business results and managing base business while supporting new product launches.

ConsumerConsumer GoodsFashionHardwareManufacturing

Responsibilities

Help build annual brand marketing and business plan

Deliver monthly brand reports on time and with satisfactory commentary

Build and manage a forecasting model

Help the team deliver demand forecasts within the acceptable error range

Uncover growth opportunities through analytics

Supports activation of local advertising campaigns adapted from global creative assets

Supports PR and brand communication plans

Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning

Connect and understand multiple data sources and utilize them to drive business improvement recommendations

Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives

Develops an understanding of the underlying drivers and interaction of each metric

Identifies gaps in marketplace understanding and leads analyses to fill these gaps

Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management

Analyzes velocity of current products and identifies distribution loss threats

Analyzes competitors to determine areas of weakness to attack for market share gain

Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions

Executes shipper and display programs

Owns simplification of shipper and displays in brand portfolio

Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance

Writes briefs for social media content

Partners with center teams to execute social media plans and content

Reviews analytics and optimizes future creative and posting strategies per learning

Review media spending reports and actualize versus budget

Qualification

Brand managementMarketing principlesAnalytical mindsetMicrosoft Office SuiteMarketing analytics toolsFluent in EnglishCreative thinkingProblem-solving skillsOrganizational skillsAttention to detailCommunication skills