JPMorganChase · 14 hours ago
Vice President, Product Trade Marketing
JPMorganChase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals. The Vice President of Product Trade Marketing will oversee marketing programs focused on credit card product trades, ensuring a seamless experience during upgrades or downgrades while maximizing customer satisfaction and retention.
Asset ManagementBankingFinancial Services
Responsibilities
Lead product trade (upgrade/downgrade) strategies across credit card products, partnering closely with cross-functional teams and external partners
Create and manage segmentation strategies to deliver personalized marketing programs that resonate with customers eligible for or interested in product trades
Manage reporting for product trade campaigns and overall engagement metrics at the portfolio and aggregate level
Collaborate with internal and external partners on product trade strategies, synthesizing results and driving new tactics to improve upgrade/downgrade experiences
Enhance existing product trade marketing campaigns and develop new strategies for specific customer segments
Communicate effectively and confidently with stakeholders, leading through strong collaboration and influence
Qualification
Required
Bachelor's Degree required; MBA preferred
7+ years direct marketing experience, with specific experience in credit card product marketing and product trade (upgrade/downgrade) strategies desired
Experience working with multiple internal and external partners
Strong oral, written communication, and presentation skills
Logical, analytical thinker; identifies clear objectives, leverages data to develop strategies, and advanced understanding of success metrics
Strong ability to influence and gain buy-in across teams
Effective at prioritizing and managing multiple complex initiatives concurrently
Results-oriented self-starter with strong problem-solving skills
Promote a strong control environment, adhere to risk/control procedures and process exceptions, while maintaining a customer-first mindset
Thrive in a fast-paced, results-driven, highly dynamic environment
Preferred
MBA preferred
Benefits
Comprehensive health care coverage
On-site health and wellness centers
A retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching
Company
JPMorganChase
With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets.
H1B Sponsorship
JPMorganChase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
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2025 (3471)
2024 (3469)
2023 (3395)
2022 (3594)
2021 (2515)
2020 (2495)
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-02-01IPO
Leadership Team
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