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Harvest Group · 3 weeks ago

Senior Digital Advertising Manager, Retail Media Paid Search

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $100K/yr

4+ years exp

Harvest Group is a trusted integrated commerce agency specializing in serving CPG suppliers looking to grow their business at major retailers. The Senior Digital Advertising Manager, Retail Media Paid Search will define, manage, and communicate retail paid search strategies for large clients, focusing on execution and strategic planning across various advertising channels.

Consumer GoodsRetail

Growth Opportunities

Responsibilities

Inform strategy, planning, and own execution for clients’ Paid Search advertising campaigns

Build, maintain, and report on search campaigns aligned to client goals

Optimize and maintain campaigns, including analyzing current results to inform tactical changes

Collaborate across internal account teams, external client teams, and retailer media group stakeholders to maximize performance

Serve as a strategic advisor on holistic retail media strategies inclusive of search, programmatic display (e.g., AMZ DSP, DV360, TTD), and paid social (e.g., Meta)

Guide clients and teams through clear and concise communication, both written and verbal

Apply strategic thinking, adaptability, and insightful analysis to identify areas of opportunity and deliver optimized results

Provide weekly reporting with analysis and insights of prior week’s activity and campaign results-to-date

Qualification

Retail Paid SearchCampaign ExecutionData AnalysisMicrosoft ExcelStakeholder ManagementMultitaskingLearning New ToolsStrategic ThinkingCommunication SkillsAttention to Detail

Required

4–5+ years of experience managing retail Paid Search campaigns across retail media networks (ex. Amazon, Walmart Connect, Criteo, Instacart, or similar retail media networks)

Must have hands-on experience executing campaigns on Walmart or Amazon

Enjoys fast-paced, changing environment with evolving challenges

Strategic thinker capable of analyzing search performance data to refine campaign execution

Self-starter with a drive to innovate and improve processes and results

Experience managing multiple stakeholders and achieving consensus on goals and objectives

Ability to take ownership and work autonomously with little supervision

Strong multitasking skills with ability to prioritize and organize multiple projects

Exceptional attention to detail with ability to connect small changes to larger performance outcomes

Ability to translate large amounts of performance data into concise and actionable takeaways

Clear verbal and written communication skills

Adept at learning new advertising platforms and tools

Proficient in Microsoft Office, with a focus on Excel

Willingness to travel

Preferred

Experience developing Paid Search advertising strategies across multiple retailers (e.g., Walmart, Sam's Club, Amazon, Target, Kroger)

Experience with holistic strategy in account management or as a strategic advisor, inclusive of search, display (Amazon DSP, DV360, TTD), and social (ex. Meta)

1–2 years of people management experience

Benefits

Medical

Dental

Vision

401K

PTO

Charitable Gift Matching Program

Volunteer Hours

And more!

Company

Harvest Group

Harvest Group is a leading commerce agency for CPG brands looking to grow their business at Walmart, Target, Amazon, Kroger, Sam’s Club, Costco, Harris Teeter, and Albertsons.

Founded in 2006

Rogers, Arkansas, USA

201-500 employees