The Walt Disney Company · 1 month ago
Manager, CTV Paid Media
New York, NY
Full-time
Onsite
Mid, Senior Level
$119K/yr - $160K/yr
5+ years expThe Walt Disney Company is a leading entertainment company known for its iconic brands and storytelling. The Manager, CTV Paid Media will be responsible for driving the growth and optimization of CTV paid media strategies for Disney+ acquisition, focusing on innovative approaches to unlock new opportunities and improve ROI.
Amusement Park and ArcadeAnimationConsumer GoodsDigital MediaE-CommerceMedia and EntertainmentMulti-level MarketingPerforming ArtsResorts
Responsibilities
Develop and execute global CTV paid media strategies to drive subscriber acquisition, conversion, and efficiency across international markets (EMEA, APAC, LATAM) and major streaming device partner platforms (Roku, Fire TV, Samsung, LG, Vizio, etc.)
Collaborate with cross-regional teams to manage campaigns across multiple countries and markets, providing strategic recommendations on strategy, performance optimization, and creative content
Optimization of campaigns to increase incremental number of new subscribers and increase share of contribution from these device partners to the overall business
Provide coaching, training, and performance feedback to direct report, fostering individual growth and team development
Drive innovation by spearheading testing initiatives, helping to shape the test-and-learn agenda and ensure efforts are in lockstep with Global priorities
Partner with cross-channel paid media teams to align on insights, performance trends, and holistic success metrics
Maintain key planning and budget documents and memorialize global best practices
Ongoing campaign performance analysis, working with internal teams to report back on results driven from our investments and provide campaign summaries/learnings
Responsible for staying up to date on emerging trends and technologies – particularly within the OTT/CTV paid media and measurement space
Qualification
Required
At least 5 years of paid media & acquisition experience required, experience with OTT/CTV buying landscape highly preferred
Availability to work and attend meetings outside of normal business hours (5-10 PM EST) at least once per week
Performance marketing experience (i.e. optimizing towards lower-funnel objectives, like conversion, with KPI's like cost-per-acquisition or return on ad spend) is a must
Understanding of 3rd party tracking, serving, and attribution technologies, preferably Kochava
Experience with and understanding of MMM attribution models is a plus
Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
Mastery of media planning concepts and digital media terminology
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!
Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
Preferred
Media agency experience
Global/ international media buying experience
Benefits
A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Company
The Walt Disney Company
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
10001+ employees
H1B Sponsorship
The Walt Disney Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (83)
2024 (63)
2023 (96)
2022 (130)
2021 (30)
2020 (40)
Funding
Current Stage
Public CompanyTotal Funding
$11BKey Investors
Citibank
2020-04-13Post Ipo Debt· $5B
2020-03-20Post Ipo Debt· $6B
1978-01-06IPO
Leadership Team
Robert Iger
CEO
Christine M. McCarthy
Senior Executive Vice President & Chief Financial Officer
Recent News
2026-01-20
Company data provided by crunchbase