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TikTok · 3 weeks ago

Senior Product Manager (PC & Desktop Experience) - TikTok Growth (San Jose)

San Jose, CA

Full-time

Onsite

Mid, Senior Level

$165K/yr - $414K/yr

3+ years exp

TikTok is a leading destination for short-form mobile video, and they are seeking a Senior Product Manager to lead the product strategy and execution for TikTok’s Desktop/PC Web experience. The role focuses on transforming the PC platform into a primary destination for content consumption and creation, while maximizing user engagement and retention.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Own the product roadmap for TikTok on Desktop/PC

Define unique value propositions for the web platform (e.g., multitasking, high-fidelity viewing, professional creator tools) distinct from the mobile app experience

Design and iterate on "lean-back" consumption experiences and "lean-in" interaction models specific to mouse-and-keyboard environments

Optimize interface layouts, navigation, and shortcuts for large screens to improve session duration and retention

Partner with Mobile and Platform teams to build seamless handoff experiences between App and Web (e.g., QR login, cross-device history, continuity features)

Build strategies to convert web traffic into app users and vice versa

Lead the development of advanced web-based uploading, editing, and analytics tools

Enable professional creators and businesses to manage content and engage with communities more efficiently on a desktop environment

Collaborate with Engineering to drive technical excellence, including Progressive Web App (PWA) capabilities, loading speed optimization, and browser compatibility

Ensure the web platform meets high standards of performance and accessibility

Adapt the PC Web experience for diverse global markets, addressing regional browsing habits, network conditions, and regulatory requirements (e.g., GDPR, CCPA) while maintaining a unified global product architecture

Qualification

Product managementWeb technologiesData-driven mindsetVideo streaming experienceCross-functional collaborationAnalytical skillsUser experience designGlobal localizationStrategic thinking

Required

3+ years of product management experience in consumer internet (ToC) or digital media, with a strong focus on Web/PC products

Deep understanding of web technologies and desktop interaction design patterns

Ability to distinguish between mobile-first and web-native user behaviors and translate them into intuitive product solutions

Strong data-driven mindset

Proven ability to define KPI frameworks (e.g., DAU, Retention, Time Spent) and use A/B testing to validate hypotheses and drive measurable growth

Preferred

Demonstrated ability to lead complex projects from concept to launch, mobilizing cross-functional teams (Design, Engineering, Data, Operations) in a fast-paced environment

Experience in working with cross functional partners across different time zones, cultures and languages

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)