Solomon Page · 1 day ago
Vice President of Brand Marketing Digital
Solomon Page is a specialty niche provider of staffing and executive search solutions, and they are seeking a Vice President of Brand Marketing with relevant Digital Fashion experience. The role involves translating the Creative Director’s vision into immersive brand experiences while overseeing digital marketing initiatives and driving measurable growth across various channels.
Responsibilities
Translate the Creative Director’s vision into immersive brand experiences by developing compelling settings, stories, and characters that resonate with customers
Develop and manage annual and campaign-specific marketing budgets, ensuring efficient allocation of resources across channels
Work with the E-commerce Director and internal teams to oversee all digital marketing initiatives, including SEO, SEM, email marketing, social media, and e-commerce strategies
Identify and implement new marketing technologies (automation tools, analytics platforms, AI-driven solutions) to improve performance and scalability
Establish KPIs and reporting frameworks to measure campaign effectiveness and inform strategic decisions
Design and execute strategies across affiliates, paid media, substacks, influencer partnerships, events, pop-ups, and collaborations to drive demand and loyalty
Establish clear agendas, processes, and frameworks that make growth strategies actionable and understandable across the organization
Work hand-in-hand with creative leadership while leveraging shared services and resources from a larger infrastructure to maximize impact
Benchmark against competitors and implement strategies that bring the brand up to par—or ahead—in digital presence, customer engagement, and demand generation
Build brand communities that foster identity and belonging, ensuring customers feel part of the brand world
Continuously tap into emerging methods of growth and demand creation, ensuring the brand remains relevant and future-proof
Qualification
Required
12+ years of progressive marketing leadership experience, with expertise in brand strategy and digital growth
Proven track record of scaling brands through modern channels (affiliates, paid media, influencer strategies, events, collaborations)
Demonstrated expertise in budget planning and management with the ability to optimize spend and maximize ROI
Strong background in digital marketing strategy, including SEO, SEM, email, social media, and e-commerce
Experience with technology integration and innovation, implementing automation, analytics, and AI-driven solutions
Skilled in performance analytics and optimization with a data-driven approach to refining strategies and improving conversion rates
Strong background in storytelling, creative direction, and customer engagement
Ability to design and implement clear processes that drive measurable results
Resourceful, 'scrappy' operator who thrives in dynamic environments and can balance creativity with execution
Exceptional leadership and communication skills with the ability to inspire teams and stakeholders