ROXON · 3 weeks ago
Marketing Manager (Growth & E-commerce Focus)
Irvine, CA
Full-time
Onsite
Mid Level
4+ years expROXON is a fast-growing modular multi-tool and outdoor EDC brand focused on innovation, functionality, and premium design. They are seeking a Marketing Manager who will own growth strategy, drive revenue-focused marketing execution, and lead cross-platform performance with clear goals and accountability.
E-CommerceHandmadeManufacturing
Responsibilities
Translate monthly and quarterly sales targets into clear marketing strategies
Build channel-level plans for Shopify and Amazon
Define customer acquisition vs retention strategies
Plan promotional calendars (launches, seasonal sales, Black Friday, holidays)
Decide when to test, scale, pause, or stop campaigns
Own overall marketing performance for Shopify (DTC)
Understand and optimize Amazon marketing and traffic drivers (ads, promotions, listing performance)
Align on-site conversion strategy with traffic acquisition
Ensure campaigns are conversion-driven, not just traffic-driven
Oversee paid advertising strategy across Google, Meta, Amazon Ads, and other relevant platforms
Allocate and manage budgets based on ROI and priorities
Monitor ROAS, CAC, CVR, AOV, and contribution margin
Work with execution support or agencies as needed
Define clear KPIs for team members and channels
Track performance weekly and monthly
Run reviews: what worked, what didn’t, and why
Adjust strategy based on data, not assumptions
Report performance clearly to leadership
Assign tasks to marketing team members (content, social, community)
Ensure execution aligns with strategy and timelines
Hold team members accountable to KPIs
Collaborate with Creative Lead on assets and brand consistency
Ensure fast feedback loops and clear ownership
Qualification
Required
4+ years of experience in e-commerce marketing or growth marketing
Strong experience with Shopify (required)
Solid understanding of Amazon marketing and marketplace dynamics
Proven ability to manage paid ads and performance metrics
Experience setting KPIs and managing execution through others
Strong analytical and decision-making skills
Comfortable working in a fast-moving, resource-lean environment
Excellent communication and prioritization skills
Preferred
Experience in outdoor, EDC, consumer hardware, or lifestyle brands
Experience scaling from small teams to larger operations
Familiarity with email/SMS lifecycle marketing
Experience working with agencies or contractors
Benefits
Direct impact on revenue and company growth
High ownership and visibility
Opportunity to shape the marketing system from the ground up
Long-term growth potential as the brand scales globally
Company
ROXON
ROXON makes multitools for outdoor, camping, and daily use, focusing on innovation and durability.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase