First Horizon Bank · 2 months ago
DeNovo/New Build Leader – Consumer Sales
Miami, Florida, United States
Full-time
Onsite
Senior Level
5+ years expFirst Horizon Bank is a leading regional financial services company dedicated to helping clients unlock their full potential. The DeNovo Leader will be responsible for developing and implementing the go-to-market strategy for new consumer banking branches, coaching leaders, and collaborating with marketing to drive growth in new markets.
BankingFinanceFinancial ServicesRisk Management
Responsibilities
Develop, refine, and deploy the de novo (new branch/market) go-to-market playbook; ensure it is actionable, measurable, and scalable across multiple markets
Provide direct, hands-on coaching and development to branch leaders and associates in new markets to drive adoption of best practices and performance standards
Serve as a primary liaison between Consumer Sales, Marketing, and other key partners to synchronize launch activities, client engagement strategies, and branding initiatives
Collaborate with marketing to design and execute campaigns that support new market entry and ongoing growth
Monitor market performance and proactively identify adjustments to strategies or tactics to optimize results
Identify talent needs and support onboarding, training, and ongoing development for associates in new locations
Champion a client-focused culture and ensure all go-to-market activities are aligned with First Horizon’s values and growth objectives
Analyze data, generate reports, and present market activity results and recommendations to the Head of Consumer Sales and other senior leaders
Maintain awareness of industry trends and competitive activities to enhance First Horizon’s new market strategies
Qualification
Required
Bachelor's degree in Business, Finance, Marketing, or related field preferred
5+ years of experience in retail banking, sales leadership, or related field, with a track record of leading market launches or expansion initiatives
Strong experience with coaching, training, and developing associates
Exceptional collaboration and relationship management skills—able to build trust across teams and functions
Proven ability to translate strategy into tangible execution steps and measurable outcomes
Excellent written and verbal communication skills
High level of initiative, adaptability, and problem-solving skills
Willingness to travel as needed for new market launches
Benefits
Medical with wellness incentives, dental, and vision
HSA with company match
Maternity and parental leave
Tuition reimbursement
Mentor program
401(k) with 6% match
More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
Company
First Horizon Bank
First Horizon Bank provides personal, business, and corporate banking, and private client services, to families and businesses.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Hope Dmuchowski
Chief Financial Officer
Ben Hopper
Senior Vice President, Head of Consumer Distribution and ATM Strategy
Recent News
2026-01-17
EIN Presswire
2026-01-16
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