Maven Clinic · 1 week ago
Senior Director of Content & Product Marketing
United States
Full-time
Remote
Director/Executive
$208K/yr - $245K/yr
8+ years expMaven Clinic is the world's largest virtual clinic for women and families, dedicated to improving healthcare accessibility. As the Senior Director of Content & Product Marketing, you will lead a team to develop and execute Maven's product marketing and content strategy, ensuring effective messaging and positioning that drives growth and customer engagement.
FamilyHealth CaremHealthWomen's
Responsibilities
Set the strategic direction for product marketing across Maven's maternity, fertility, parenting/pediatrics and menopause programs
Develop and execute positioning strategies that differentiate Maven in market to varying audiences
Translate complex product and clinical capabilities into simple, outcome-driven messaging that resonates with buyers
Partner with the Senior Manager of B2B Content and content team members to maintain unified storytelling
Drive unified content strategy from campaigns to thought leadership to field materials
Ensure consistent storytelling across every strategic deal and customer presentation
Develop content frameworks that support the field team's pipeline generation goals
Create scalable content processes that maintain quality while increasing output velocity
Lead content team members to maintain unified storytelling from TOFU to slideware
Connect our real-time market and competitive intelligence to the PMM narrative and roadmap
Partner closely with Product teams to translate market signals and buyer needs into decisions
Take regular competitive analysis turn it into rapid response strategies, sales training and evolving go-to-market strategy
Continue to establish the standard PMM charter and new product introduction framework
Partner with Growth Marketing to align content strategy with demand generation goals
Work with Customer Success to develop proof that drives enrollment, accelerate sales cycles and releases that make impact
Coordinate with clinical teams to translate outcomes data into business impact narratives
Collaborate with Sales Enablement to ensure consistent, high-quality executive and field assets
Qualification
Required
8+ years of B2B product marketing and content strategy experience, with 4+ years in healthcare/benefits required
Proven track record of developing messaging and positioning that drives pipeline outcomes
Experience leading product marketing for complex, multi-product platforms in enterprise markets
Strong background in competitive intelligence and market analysis in dynamic industries
Track record of building and leading high-performing marketing teams
Demonstrated ability to translate technical product features into business value propositions
Experience developing messaging frameworks for complex buyer journeys and multiple stakeholder groups
Strong analytical skills with ability to connect content performance to business outcomes
Experience managing cross-functional initiatives with multiple stakeholders
Ability to balance strategic thinking with hands-on execution and content creation
Strong project management skills with ability to prioritize based on business impact
Proven ability to build processes that scale efficiently as organizations grow
This role requires active work authorization in the US
Preferred
Understanding of healthcare benefits procurement and enterprise sales processes
Location: San Francisco, CA, Seattle, WA or New York, NY Preferred. This role is also to candidates outside these locations
Benefits
Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
Whole-self care through wellness partnerships
Hybrid work, in office meals, and work together days
16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
Annual professional development stipend and access to a personal career coach through Maven for Mavens
401K matching for US-based employees, with immediate vesting
Company
Maven Clinic
Maven is a digital health platform that works with health plans and employers to offer virtual services for women’s and family health.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$417.1MKey Investors
StepStone GroupGeneral CatalystIcon Ventures
2024-10-08Series F· $125M
2022-11-14Series E· $90M
2021-08-17Series D· $110M
Leadership Team
Kate Ryder
Founder & CEO
Julia Marley-Rappoport
VP, Strategic Finance
Recent News
Company data provided by crunchbase