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TikTok · 1 month ago

Senior Product Operations Manager, Platform

New York, NY

Full-time

Onsite

Senior Level

$128K/yr - $245K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video. They are seeking a Senior Product Operations Manager to improve advertisers’ end-to-end experience with products by driving internal usage programs and collaborating with cross-functional teams. This role focuses on program design, participant recruitment, and translating feedback into actionable product insights.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Lead the end‑to‑end dogfooding program for key advertising products, from program design and participant recruitment to feedback collection, synthesis, and reporting, ensuring internal usage reflects real advertiser workflows and pain points

Collaborate with internal stakeholders to understand their requirements and drive quantitative and qualitative initiatives (opportunity sizing, feedback analysis, competitive insights) that translate dogfooding learnings into clear business and market needs

Partner with product and engineering teams to inform feature development and influence the product roadmap using data‑driven insights derived from internal usage and experiment results

Define goals and success metrics for dogfooding and related product launches, aligning with key stakeholders. Drive product adoption by enabling sales and client‑facing teams with educational materials, internal training, communications, and playbooks based on dogfooding findings

Act as a business and product strategy partner for internal users, deeply understanding products, markets, and workflows to identify and scale vertical‑ or market‑specific recommendations across regions

Maintain and optimize feedback channels used for dogfooding (e.g., ticketing, survey tools, dashboards) to ensure they support efficient, repeatable, and scalable processes

Align with senior leadership on program vision, priorities, and success metrics, ensuring initiatives ladder up to broader product and business strategy

Design and host recurring workshops, trainings, and readouts to share insights, showcase product use cases, and drive adoption and engagement across internal teams

Qualification

Product operationsDigital advertisingData analysisCustomer service orientationStakeholder managementFast learnerCommunicationOrganizational skillsSelf-starter

Required

5+ years of product marketing, product operations, or similar roles in digital advertising, SaaS, or customer support platforms, with familiarity with advertising solutions and experimentation practices

3+ years of experience working closely with sales or client‑facing support teams, with a strong customer service orientation and empathy for advertiser needs

Proven ability to turn complex product and user feedback into clear, audience‑appropriate narratives, documentation, and training content

Fast learner and self‑starter with strong judgment, able to quickly grasp context, identify key risks, and drive alignment across teams

Excellent communication and organizational skills, with demonstrated experience collaborating across functions and managing multiple stakeholders to achieve business objectives

Strong analytical skills and business acumen; comfortable working with data, defining metrics, and using spreadsheets and dashboards for decision‑making

Preferred

3+ years of experience in AdTech or modern online/social media tech companies, managing mid‑to large‑scale product or experimentation programs (e.g., dogfooding, alpha, or beta programs)

2+ years of experience with the digital ads product ecosystem, including campaign management, measurement, or optimization workflows

Benefits

Employees have day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)