Profiles · 3 weeks ago
Senior Manager, Audience Development
Los Angeles, CA
Full-time
Hybrid
Mid, Senior Level
$115K/yr - $115K/yr
5+ years expProfiles is a leader in the digital media industry, seeking a Senior Manager, Audience Development to support the launch of a new newsroom. This role will focus on shaping audience strategy across platforms and optimizing audience engagement during major news moments.
AdvertisingConsultingEmploymentHuman ResourcesInternetLegalMarketingStaffing Agency
Hiring Manager
Danielle Kenny
Responsibilities
Lead audience optimization strategy for major news moments and tentpole coverage
Develop discoverability strategies for franchises, verticals, and brand initiatives
Optimize homepage, landing pages, and article templates to improve engagement and growth
Partner with editorial, product, video, data, and marketing teams to align audience goals
Monitor performance metrics and translate insights into real time newsroom actions
Qualification
Required
5-7 years of experience in audience development, SEO, or platform optimization
Expertise across Google Search, YouTube, social platforms, and emerging AI driven discovery tools
Hands on experience with SEMrush, Google Trends, Google Search Console, and Google Analytics
Strong understanding of SEO best practices and evolving search standards
Excellent communication skills with the ability to influence cross functional teams
Benefits
Comprehensive health, retirement, and wellness benefits.
Company
Profiles
ClearlyRated’s Best of Staffing® Client and Talent Diamond Award Winner 2025 It's not just business, it's personal.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
J
Joe Gambino
President
P
Polly Marrangoni
Marketing Manager
Company data provided by crunchbase