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CNN · 1 day ago

Email Lifecycle Campaign Operations Manager

New York, NY

Full-time

Onsite

Mid, Senior Level

$70K/yr - $130K/yr

5+ years exp

CNN is the world's most essential and engaging source of digital news, currently undergoing rapid transformation. They are seeking an Email Lifecycle Campaign Operations Manager to oversee the execution of subscriber-focused email campaigns, working closely with various teams to enhance engagement and conversions.

BroadcastingDigital MediaMedia and EntertainmentNews

Responsibilities

Campaign Execution: Build, QA, and launch email campaigns across acquisition, onboarding, engagement, upsell, and winback. Translate creative concepts into templates, maintain recurring sends and automated journeys, and ensure every campaign is executed accurately and on time

Segmentation and Targeting: Manage segmentation logic, eligibility rules, suppressions, and frequency guidelines in Zeta. Keep targeting clean and reliable through recurring data checks and ongoing updates that support personalization and performance

Lifecycle Alignment: Coordinate email touchpoints with web and app surfaces in partnership with the Cross-Platform Manager and Director. Ensure email fits naturally into broader lifecycle journeys and supports moments that matter across the subscriber experience

QA and Testing: Lead QA across templates, logic, routing, tracking, segmentation, and rendering. Run A/B and multivariate tests, document learnings, and apply insights to improve channel performance and journey effectiveness

Insights and Reporting: Monitor channel performance and surface trends, anomalies, and opportunities. Partner with Analytics to understand key drivers, interpret results, and share actionable insights with stakeholders

Platform Enablement: Collaborate with MarTech to request enhancements, troubleshoot issues, and support capability planning. Help evaluate new platform features, identify workflow improvements, and contribute to documentation and governance

Workflow and Process Optimization: Streamline campaign operations by improving templates, updating modules, enhancing automation, and refining processes. Identify inefficiencies and propose solutions that increase speed, quality, and scalability

Qualification

Email Platform ExpertiseAnalytical SkillsProject ManagementHTMLCSSZetaBraze ExperienceLifecycle MarketingCuriosityQADetail OrientationCross-Functional CollaborationProblem Solving

Required

5-7 years of hands-on experience in email marketing operations, lifecycle marketing, or CRM campaign management within a consumer brand or subscription business

Experience with enterprise ESPs such as Zeta or Braze

Proven ability to manage multiple campaigns simultaneously in a fast-paced environment

Organized, adaptable, and comfortable navigating shifting priorities and tight timelines

Strong ability to interpret campaign data, uncover insights, and translate findings into actionable improvements

Familiarity with email KPIs, segmentation performance, and journey-level metrics

Ability to write templating logic (e.g. Liquid) and comfort working with HTML and CSS modules

Understanding of how customer data attributes flow into the ESP and how that impacts targeting and personalization

Demonstrated rigor in QA processes with a natural tendency to catch inconsistencies, edge cases, and data issues

Commitment to accuracy, compliance, deliverability, and brand standards

Clear and proactive communicator who can work effectively with Product Marketing, Creative, MarTech, Growth Product, and Analytics

Able to synthesize technical details into clear recommendations

Strong desire to understand how systems work, investigate issues, and improve workflows

Open to new tools, testing approaches, and platform features that strengthen performance and scalability

Preferred

Familiarity with deep linking, mobile routing, AppsFlyer, CDP platforms, or subscription lifecycle programs

Benefits

Health insurance coverage

An employee wellness program

Life and disability insurance

A retirement savings plan

Paid holidays and sick time

Vacation

Company

CNN

Glassdoor3.8

CNN is an online broadcasting platform that offers the latest business, financial, and personal finance news. It is a sub-organization of WarnerMedia.

Founded in 1980

Atlanta, Georgia, USA

1001-5000 employees