Associate Manager, Integrated Marketing Communications - BWW jobs in United States
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Inspire · 1 day ago

Associate Manager, Integrated Marketing Communications - BWW

positionAtlanta, GA
timeFull-time
remoteOnsite
seniorityMid Level
date3+ years exp

Inspire is a multi-brand restaurant company with a diverse portfolio of iconic brands. They are seeking an Associate Manager for their Integrated Marketing Communications team to lead the development and execution of digital and social advertising for Buffalo Wild Wings, ensuring alignment with brand objectives and creative strategies.

Food and BeverageFood ProcessingRestaurants

Responsibilities

Work directly with Maverick Studios (our internal creative agency) and Anomaly (our agency of record) to lead the development of digital and social advertising
Lead the development of briefs and briefing meetings
Evaluate creative to ensure it aligns with the brief and program objectives
Give strategic, clear and actionable written and verbal creative feedback
Lead the development of lo-fi social assets from concepting through production
Partner with cross-functional teams and creative agencies to ensure consistency across various advertising touchpoints
Provide recommendations on creative rotations and communications strategies
Be the source of social platform best practices, trends and competitive knowledge
Work with Maverick, MS&P and Biddable to traffic creative
Present creative in creative tabletops
Support advertising managers on 360 omni-channel programs (recapping creative feedback, competitive research for activation window briefs, leading food orders for productions etc.)
Lead the development of search and PMAX copy and assets
Support Manager, IMC on production budget tracking
Work with our in-house biddable team to ensure we are keeping track of our media performance and optimizing accordingly
Understand tactical media plans and ensure we have the right mix of assets to adequately support our plans

Qualification

Digital advertisingCreative developmentProject managementMedia optimizationStrategic feedbackTeam playerCommunicationTime managementIndependent workFast-paced adaptability

Required

4 Year Degree Preferred
3-6 Years of experience in Marketing
Team player; collaborative, trustworthy
Excellent oral and written communication skills
Ability to provide thoughtful, clear and actionable strategic feedback on creative
Understanding of current media landscape
Ability to set goals, determine priorities, plan, organize and follow through on assigned responsibilities
Excellent project management skills
Ability to make recommendations and decisions in a timely manner
Ability to work independently and as a member of a team
Ability to work effectively in a fast-paced, ever-changing environment
Time management skills

Company

Inspire

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Inspire Brands is a multi-brand restaurant company & owner. It is a sub-organization of Roark Capital Group.
dateFounded in 2018
location
Atlanta, Georgia, USA
people-size10001+ employees
web-link
https://inspirebrands.com

Funding

Current Stage
Late Stage

Leadership Team

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Paul Brown
Co-Founder and Chief Executive Officer
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Kate Jaspon
Chief Financial Officer
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