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Publicis Groupe · 1 day ago

Vice President Director, Data and Analysis

Chicago, IL

Full-time

Onsite

Director/Executive

$135K/yr - $194K/yr

10+ years exp

Publicis Groupe is the third largest communications group in the world, employing nearly 80,000 professionals across over 100 countries. They are seeking a Vice President/Director to lead data-driven growth and operational efficiencies, guiding teams in strategic marketing initiatives and optimizing client performance through insights and recommendations.

AdvertisingMarketingPublic Relations

Responsibilities

Acting as a key partner for the client and internal teams by implementing conceptual measurement frameworks and developing effective marketing strategies

Identifying optimization opportunities within retail media investments, to maximize performance and ROI

Represent retail media analytics within the broader data, analytics, and insights team for this given client relationship

Guide clients on measurement best practices and surface cross-retailer insights that guide strategic investment recommendations

Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc

Surface insights from program performance, retailer tools, and internal tool to guide client marketing strategy and decision making

Providing guidance on process improvements and best practices for data management, including innovative data automation solutions, ensuring marketing data is democratized, reliable and delivered efficiently

Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Supporting in the development of the Commerce Analytics practice

Qualification

Marketing analyticsData-driven solutionsClient relationship managementStatistical learning methodsDigital data technologiesAnalytical skillsTeam managementPassion for online advertisingCritical thinkingProblem solvingFast-paced environment

Required

10+ years of experience in marketing analytics or strategy, including experience working with retail businesses including Walmart, Target, Kroger, big box, grocery, or pharmacy retailers

Strong client relationship and communication skills, with experience managing multiple projects across teams

Experience managing a team

Strong analytical, critical thinking, and problem solving skills

Experience with modern statistical learning methods or measurement tools (regression techniques, marketing mix models (MMM), attribution, incrementality)

Knowledge of digital data technologies (RMNs, DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)

Experience with data clean rooms is a plus (e.g. Amazon Marketing Cloud)

A four-year college degree; advanced degree is a plus

Passion for online advertising and emerging trends in the digital landscape

The ability to thrive in a fast-paced and deadline-driven environment