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Prosci · 1 month ago

Marketing Data Analytics Specialist

United States

Full-time

Remote

Mid Level

Prosci is seeking a Marketing Data Analytics Specialist to join our Global Marketing Center of Acceleration. This role is critical in turning complex marketing data into clear, actionable insights that drive executive decision-making and empower regional teams worldwide.

AssociationConsultingEducation

Culture & Values

Responsibilities

Deliver monthly and quarterly Power BI dashboards for Leadership, Board, and Regional team. Ensure reporting consistency across global regions, currencies, and phased technology rollouts

Analyze and report on campaign, channel, and funnel performance (enterprise vs. practitioner)

Identify gaps or inconsistencies in attribution data and recommend practical reporting solutions for both today and the future

Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns, events, and new assets. Ensure proper tagging and parameters are in place to capture performance data

Monitor data integrity between HubSpot and Salesforce; flag sync or attribution issues

Partner with Marketing Ops, ICT, and Sales Ops to align reporting with data governance standards

Build, maintain, and iterate Power BI dashboards; write SQL queries to join data sources

Manage interim connectors (Funnel.io, HubSpot API) and support the transition to Mulesoft in partnership with ICT as the long-term enterprise connector

Ensure smooth data pipelines across marketing, CRM, and eCommerce systems (HubSpot, Salesforce, Magento, GA4)

Maintain and validate event/conversion tracking in GA4 and HubSpot, using Google Tag Manager and campaign UTM frameworks

Use SEMrush, Google Ads, and LinkedIn Ads to measure SEO rankings, campaign performance, social engagement, and channel ROI

Provide funnel visualizations and actionable recommendations to optimize spend and improve conversion

Train regional marketers on dashboard use and interpretation

Collaborate with Growth Marketing, Sales Ops, and ICT to ensure analytics insights are aligned with business needs

Translate data into compelling narratives for executives and practitioners

Qualification

Power BISQLHubSpotSalesforceGoogle Tag ManagerMulesoftSEMrushGoogle AdsLinkedIn AdsData storytellingData integrity monitoringCross-functional collaboration