Penn State University · 1 month ago
Part-Time Digital Engagement Specialist
Penn State University is seeking a part-time Digital Engagement Specialist for the Pennsylvania Sea Grant program, which focuses on enhancing the use and conservation of coastal and marine resources. The role involves creating and managing content for social media platforms, email newsletters, and the program's website, while also engaging with various communities and analyzing performance data to improve content strategy.
Higher Education
Responsibilities
Create social media content and visuals that connect with community members across LinkedIn, Instagram, and Facebook
Build and maintain online and social media calendars so we're sharing the right messages at the right time
Research our audiences, create regular social media performance reports, and analyze performance data to improve our content strategy
Assist with building email newsletters in Constant Contact that people will want to read
Assist with development and maintenance of online content
Create, curate, and organize visual tools
Qualification
Required
Bachelor's Degree
Experience working with social media platforms (as described), online content development and management, WordPress, and Constant Contact
Writes well for different audiences and platforms
Has experience with email platforms like Constant Contact (or eagerness to learn)
Understands what performs on LinkedIn, Instagram, Facebook and YouTube
Can look at performance data and spot patterns without getting overwhelmed by spreadsheets
Stays organized when juggling multiple projects and catches the details
Jumps in with new ideas and isn't afraid to try things in a busy, collaborative environment
Preferred
Experience in photography, videography, and other visual communications tools preferred but not required
Company
Penn State University
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