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Sphera · 3 weeks ago

Market Insights Specialist

United States

Full-time

Remote

Entry, Mid Level

1+ years exp

Sphera is a leading global provider of enterprise software and services focused on sustainability and risk management. The Market Insights Specialist will leverage data to inform strategic decisions, strengthen market positioning, and collaborate with cross-functional teams to enhance go-to-market strategies.

Risk ManagementSaaSSoftware

Responsibilities

Conduct quantitative and qualitative market research to track industry trends, growth drivers, and customer needs in the SaaS sector

Identify and evaluate new market opportunities, emerging competitors, and potential disruptors

Develop clear, data-backed insights to inform product strategy, go-to-market plans, and executive decision-making

Continuously monitor the competitive landscape, including product offerings, pricing models, marketing strategies, and customer adoption trends

Produce and maintain competitor profiles, SWOT analyses, and win/loss insights to enable sales and marketing effectiveness

Provide strategic input to help refine value propositions and differentiate our offerings in the market

Work closely with product marketing, product management, demand generation and sales to align intelligence efforts with business priorities

Create concise and compelling reports, dashboards, and presentations that translate data into actionable insights

Contribute to go-to-market planning by providing timely intelligence on competitors and market trends

Leverage data sources such as ZoomInfo and Cognism, and industry reports to gather and validate intelligence from research vendors such as Gartner, Verdantix and Forrester

Maintain organized and regularly updated repositories of market and competitive data accessible to cross-functional stakeholders

Qualification

Market researchBusiness intelligenceCompetitive analysisData visualization toolsAnalytical skillsStrategic thinkingCommunication skillsCuriositySaaS metrics understandingCRM familiarityInitiativeCollaborationStorytelling

Required

1–3 years of experience in market research, business intelligence, or competitive analysis, preferably within the SaaS or technology industry

Strong analytical, strategic thinking, and storytelling skills with a focus on transforming data into insights

Experience collecting and interpreting data from multiple sources (e.g., analyst reports, public filings, databases, and customer insights)

Proficiency in Excel, Power BI, Tableau, or similar visualization and analytics tools

Excellent written and verbal communication skills; ability to distill complex market information into clear, concise narratives for executive audiences

Bachelor's degree in Business, Marketing, Economics, Analytics, or a related field or equivalent experience

High degree of curiosity and initiative, with the ability to thrive in a fast-paced, data-driven environment