Highmark Health · 1 day ago
Program Manager - Marketing Technology and Operations
Erie-Meadville Area
Full-time
Hybrid
Mid, Senior Level
$79K/yr - $148K/yr
7+ years expHighmark Health is a company focused on delivering healthcare solutions, and they are seeking a Program Manager for Marketing Technology and Operations. This role involves managing complex marketing programs, ensuring alignment with corporate strategy, and driving operational excellence within the marketing team.
Health CareHospital
Responsibilities
Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio
Establish governance frameworks for campaign intake, prioritization, and resource allocation
Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed
Define and maintain governance structures for marketing program management, including decision-making protocols, reporting cadence, and risk escalation processes
Ensure all marketing initiatives align with corporate strategy and CMO priorities
Develop standardized marketing strategy templates and dashboards for KPI reporting
Proactively identify and address potential barriers to change adoption within marketing initiatives
Develop and execute change management plans to ensure smooth transitions for new processes, technologies, and strategic directions
Collaborate with Martech and Analytics teams to ensure marketing programs leverage platforms like Adobe Workfront, AEP, and CJA for workflow, segmentation, and performance reporting
Drive adoption of marketing dashboards and attribution models to measure program impact
Identify or track opportunities for program enhancements to improve efficiency, effectiveness, and strategic impact
Implement, monitor, and track the impact of program enhancements, ensuring lessons learned are integrated into future program development
Ensure all marketing programs and initiatives adhere to established governance models, operational frameworks, and new ways of working, driving consistency and best practices across the marketing organization
Partner with internal stakeholders to develop messaging for marketing initiatives
Develop and deploy customer engagement and satisfaction metrics tied to marketing programs
Qualification
Required
High School Diploma / GED
7 -10 years of work experience in project management
7-10 years of work experience delivering business solutions using information technology
Preferred
Bachelor's degree in Business Administration or Technology Management-related area of study
MBA or Master's Degree in Technology Management-related area of study
Experience in healthcare marketing, marketing technology platforms, and strategy development
PMP or Certification in Project Management
Company
Highmark Health
Highmark Health is an integrated health care delivery and financing network.
10001+ employees
H1B Sponsorship
Highmark Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (34)
2023 (55)
2022 (75)
2021 (54)
2020 (58)
Funding
Current Stage
Late StageTotal Funding
$6.75MKey Investors
Henry L. Hillman FoundationRichard King Mellon Foundation
2025-06-11Grant· $1.75M
2021-05-10Grant· $5M
Leadership Team
David Holmberg
President and Chief Executive Officer
Karen Hanlon
Executive Vice President, Chief Operating Officer
Recent News
Seattle TechFlash
2025-12-29
Company data provided by crunchbase