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PTV Logistics · 1 month ago

B2B Growth Lead - Self-Service & Digital Commerce (m/f/d)

United States

Full-time

Remote

Senior Level

7+ years exp

PTV Logistics is a leading global software company for transportation logistics, seeking a visionary B2B eCommerce platform leader. This role involves driving innovation and customer-centric growth through strategic leadership, technical expertise, and the development of a self-service growth engine.

Information TechnologySaaSSoftware

Responsibilities

Develop and execute growth strategies for self-service and tech-touch channels across the customer lifecycle

Optimize the digital funnel to increase acquisition, activation, and retention

Design and implement data-driven experiments to improve conversion rates and customer engagement

Collaborate with Product, Sales, and Customer Success teams to align growth initiatives with overall business objectives

Leverage analytics to identify opportunities and measure impact of campaigns

Own marketing automation, personalization, and self-service onboarding flows

Set up and maintain a scalable reporting and analytics dashboard to track funnel performance, calculate ROI, and provide actionable insights for growth optimization

Architect the self-service funnel: Define ICPs, journeys, and messaging; build onboarding, activation, and expansion loops that scale

Run experimentation at pace: A/B and multivariate testing across pages, pricing, packaging, and paywalls; deploy AI driven recommendations to lift conversion and LTV

Own growth automation: Implement lifecycle flows (acquisition → activation → retention → expansion) using HubSpot/Marketo + Microsoft Dynamics CRM; instrument events & attribution end to end

Lead omnichannel & marketplace growth: Integrate industry B2B marketplaces (catalog sync, pricing, order management) to acquire net new, expand internationally, and boost visibility

Partner across Sales & CS: Align with field sales and indirect/channel teams to ensure consistent product info, pricing, promotions, and handoffs for larger enterprise accounts

Measure and maximize performance: Ship dashboards for CVR, activation, payback, CAC, LTV, NRR, ARR via self-service, marketplace ROI; iterate fast on insights

Qualification

B2B eCommerceGrowth marketingDigital funnelsData analyticsMarketing automationA/B testingHubSpotSaaS experienceChange leadershipCommunicationCreative thinking

Required

Proven experience in growth marketing, ideally in B2B SaaS or logistics tech

Strong understanding of digital funnels, marketing automation, and self-service strategies

Expertise in data analytics, A/B testing, and performance optimization

Familiarity with tools like HubSpot, Intercom, MS365, or similar platforms

Creative thinker with a test-and-learn mindset and a passion for scaling online businesses

Track record scaling B2B digital commerce or SaaS with double-digit growth and meaningful ARR impact

Hands-on growth chops: Journey design, pricing/packaging tests, funnel analytics, and marketing automation

Omnichannel muscle: Experience aligning digital, sales, partner motions; comfort integrating B2B marketplaces

Platform fluency: Midmarket B2B stacks like Magento, Shopify Plus, BigCommerce, WooCommerce, OroCommerce; plus HubSpot/Marketo, GA, A/B testing suites

Change leadership: Ability to lead cross-functional squads (UX, product, data, dev) through digital transformation

Degree in Marketing, Business, or related field

7+ years of experience in B2B marketing, ideally in SaaS or logistics

Excellent communication skills in English. Other languages of benefit