Bold Orange · 7 hours ago
VP, Marketing Automation Solutions
Twin Cities Area
Full-time
Onsite
Director/Executive
$180K/yr - $180K/yr
10+ years expBold Orange is a customer experience company dedicated to creating authentic connections throughout the customer lifecycle. They are seeking a Vice President of Marketing Automation Solutions to lead their marketing automation capabilities, focusing on delivering high-performing, data-driven customer experiences through platforms like Salesforce Marketing Cloud, HubSpot, and Braze.
AdvertisingCommunitiesCRMDigital MediaEmail MarketingInternetLoyalty ProgramsMarketingMarketing AutomationUX Design
Responsibilities
Serve as the senior technology voice for client engagements - translating needs into technical roadmaps and scalable solutions
Act as a trusted advisor for marketing automation strategy, platform selection, and innovation
Lead discovery sessions, solution workshops, and progress reviews with clients, translating business goals into technical execution
Lead presales conversations by collaborating with new business and client strategy and services team members to respond to RFPs, create proposals, and engage in strategic sales efforts as the lead marketing automation technology voice
Conduct regular client solution meetings to gather feedback, communicate progress, and address any concerns
Lead, manage and mentor a cross-functional team of marketing automation professionals including solution architects, engineers, and campaign specialists
Lead knowledge-sharing, enablement, and career growth within the team
Drive continuous improvement in delivery methodology, process optimization, and platform governance
Drive strong delivery excellence – inspire and engage team members, ensure documentation, agile process adoption, and quality assurance practices
Expert level in Salesforce Marketing and Data Clouds
Preferred additional strength in HubSpot and Braze
Partner with clients as a Salesforce Marketing/Data Cloud subject matter expert, and provide recommendations for platform adoption and optimizations, as well as leading teams through delivery
Oversee implementations, enhancements, and operations across Salesforce Marketing Cloud, HubSpot, and Braze
Provide leadership around and adhere to Email, Web, Push and SMS channel best practices
Lead a culture of innovation and ongoing knowledge sharing, bringing forth ideas and solutions for innovative positioning and offerings as it relates to client impact
Partner with PMs and Technical Product Owners to prioritize and maintain a technology solution backlog based on business value, technical dependencies, and client feedback
Participate in agile ceremonies, including sprint planning, daily stand-ups, sprint demo reviews, and retrospectives, both internally and externally as needed
Partner with digital experience team members to create cross-functional marketing solutions connecting the experience from web/mobile experiences through lead management, marketing automation, data management and analytics solutions
Partner with strategy, creative, UX, data, and delivery teams to deliver connected customer experiences
Qualification
Required
10+ years of professional experience in a client-facing Salesforce technology role
Marketing Automation delivery experience required
Deep expertise in Salesforce Marketing Cloud – Engagement, Account Engagement, Personalization, Intelligence – and Salesforce Data Cloud
Proven communicator that drives clarity, consistency, and quality
Ability to thrive in a highly collaborative, fast-paced environment where the nature of the work can be variable, but the client focus never waivers
Analytic mindset and problem-solving skills
Exceptional client-facing and internal interpersonal skills. Self-starter, driven
In-depth knowledge of Agile methodologies and frameworks
Innately curious, solution oriented, and happy to dig in whenever called upon
New Business solutioning experience – RFPs, Proposals, Presentations
Experience scoping medium-large complexity Salesforce, HubSpot, and Braze projects
Deep understanding of data privacy and protection practices (CAN-SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.)
Preferred
Salesforce Marketing Cloud Email Specialist certification
Salesforce Marketing Cloud Admin certification
Salesforce Marketing Cloud Consultant certification
Preferred expertise in HubSpot and Braze
Benefits
Medical, dental, and vision insurance
Virtual mental health support
Health Savings and Flexible Spending Accounts (including dependent care)
Infertility and critical illness benefits
401(k) with generous 6–10% employer contribution
Paid parental leave
Tuition reimbursement
Free parking and commuter support
Company
Bold Orange
Bold Orange is a human connections company with a two-fold purpose: business and societal progress.
51-200 employees
H1B Sponsorship
Bold Orange has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Mountaingate Capital
2025-08-27Acquired
2018-02-12Private Equity
Leadership Team
Margaret Murphy
CEO and Founder
Recent News
Business Wire
2025-08-27
Company data provided by crunchbase