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Chip City · 5 hours ago

Director of Marketing

15-32 127th St, College Point, NY 11356

Full-time

Onsite

Director/Executive

$110K/yr - $120K/yr

7+ years exp

Chip City is a company focused on brand strategy and market expansion, and they are seeking a Director of Marketing to lead their marketing initiatives. This role involves developing and executing marketing strategies, overseeing content creation, and managing brand partnerships to drive revenue and enhance brand visibility.

Food and BeverageFood ProcessingRetail

Responsibilities

Develop and execute Chip City’s annual marketing strategy across digital, retail, product launches, and local store marketing

Deliver campaigns while maximizing ROI across paid and organic channels

Lead brand positioning, storytelling, and creative development to maintain a consistent, high-energy brand identity

Oversee all content creation including social media, photography, video, influencer partnerships, and community engagement

Manage and grow Chip City’s social media presence with a focus on engagement, reach, and conversion

Plan and execute integrated campaigns promoting new flavors, limited-time offerings, seasonal promotions, and store openings

Manage email, SMS, and loyalty marketing to increase customer retention and repeat purchases

Support new store openings with hyperlocal marketing, PR coordination, and launch campaigns

Collaborate cross-functionally with Operations, Product, and Leadership to align marketing with business goals

Champion innovation: test new channels, formats, experiential activations, user-generated content, immersive brand experiences that resonate with our customer and push the QSR space

Monitor market trends, consumer insights, and competitive activity to identify opportunities for growth

Manage marketing budgets, vendor relationships, agencies, and creative partners

Drive brand partnerships, sponsorships, and promotional collaborations to expand visibility

Qualification

Cross-channel marketing strategiesBrand managementContent strategySocial media management toolsEmailSMS platformsAnalytics platformsCreative toolsData-driven decision-makingLeadership skillsCommunication skillsProject management skillsFast-paced environment adaptability