Rula · 1 month ago
Director of Performance Marketing (Remote)
United States
Full-time
Remote
Director/Executive
$191K/yr - $213K/yr
10+ years expRula is a remote-first company dedicated to improving mental health care. They are seeking a Director of Performance Marketing to lead their paid media strategy and drive growth across the DTC funnel, managing a substantial budget and collaborating with various teams.
Addiction TreatmentHealth CareHome Health CareMental HealthPersonal HealthWellness
Responsibilities
Lead the paid media and performance marketing strategy across the full DTC funnel for patient marketing, driving scalable growth with strong ROI discipline across a nine-figure budget
Build and lead a high-performing team, manage agency partners, and oversee performance and brand paid media programs
Partner closely with analytics to implement modern measurement and experimentation frameworks, including MMM, attribution, and incrementality testing, to inform decisions and unlock growth
Plan, forecast, and report on channel performance, scale patient starts efficiently, and continuously test creative, targeting, bidding, and new channels
Collaborate closely with brand, product, engineering, and finance teams to ensure on-brand creative, a strong martech foundation, and disciplined investment planning
Qualification
Required
10+ years of related professional experience
8+ years experience owning in-house DTC performance marketing programs in a sophisticated or growth environment with $50M+ annual budgets across 3+ material channels (core channels - paid search, paid social, affiliates)
5+ years managing people with at least 2+ years managing a team of 3+
Demonstrated track record of experience driving material growth in user acquisition from paid media DTC channels
Demonstrated track record launching and scaling new user acquisition channels / programs in D2C paid marketing
Expert using different marketing measurement approaches - marketing mix modeling, multi touch attribution, incrementality testing
Preferred
Experience onboarding and working with high performing external marketing agencies
Ownership of brand / awareness media strategy, budgets, and execution
Experience in healthcare (or other highly regulated industry) or in a marketplace business model
Marketing operations background with experience building and expanding martech stack and toolset
Benefits
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Company
Rula
Rula is a leading company in the behavioral healthcare space, with a mission to make mental healthcare work for everyone.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$110.85MKey Investors
HedosophiaTribe CapitalWing Venture Capital
2024-07-15Series C
2022-01-28Series B· $88M
2021-04-01Series A· $17.5M
Leadership Team
Joshua Bruno
Co-Founder & CEO
Gabriel Diop
Co-founder
Recent News
2026-01-07
Company data provided by crunchbase