Lytx, Inc. · 4 hours ago
Business Development Representative
Framingham, MA
Full-time
Onsite
New Grad, Entry LevelLytx, Inc. has been a leader in the video telematics industry since 1998, focusing on AI-driven solutions to enhance fleet safety. The Business Development Representative (BDR) will generate leads, create new business opportunities, and support the sales team in driving revenue growth through various outreach methods.
Corporate TrainingFleet ManagementLogisticsTransportationVideo
Responsibilities
Conduct high-volume outbound prospecting via cold calls, personalized emails, and social media outreach to identify and engage potential clients
Qualify inbound leads from marketing campaigns to determine their fit for Lytx’s products and solutions
Research target accounts to understand their business needs, pain points, and decision-making processes
Stay informed on industry trends, competitive dynamics, and emerging market opportunities to continually refine your outreach approach
Schedule discovery calls, product demonstrations, and meetings for the sales team with qualified prospects
Maintain accurate and detailed records of prospect interactions, activities, and pipeline status within the CRM system (e.g., Salesforce)
Collaborate with the marketing team to refine messaging and improve lead generation strategies
Provide feedback to sales and marketing leadership on lead quality and campaign effectiveness
Achieve and exceed monthly and quarterly targets for meetings booked, qualified opportunities created, and other key performance indicators (KPIs)
Continuously develop knowledge of Lytx's products, industry trends, and competitive landscape to effectively articulate value propositions
Qualification
Required
Bachelor's degree in business, Marketing, Communications, or a related field preferred; equivalent work experience considered
Excellent verbal and written communication skills with the ability to engage and build rapport with prospects at all levels
Strong organizational and time-management skills with the ability to manage multiple tasks and priorities effectively
Self-motivated, goal-oriented, and driven to succeed in a fast-paced, dynamic environment
Resilient and persistent, with the ability to handle rejection and remain positive
Proficiency in CRM software (e.g., Salesforce) and sales engagement tools is a plus
Preferred
Prior experience in sales, business development, customer service, or related fields is advantageous but not required
Benefits
Incentive compensation plan
Company
Lytx, Inc.
Every day, companies send their most valuable assets into the world. Their people. Their equipment. Their reputations.
Founded in 1998
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$769MKey Investors
Leader VenturesTriangle Peak PartnersInsight Partners
2020-01-08Acquired
2018-12-01Convertible Note
2018-04-06Private Equity· $700M
Leadership Team
R
Rajesh Rudraradhya
Chief Technology Officer
Rob Bartels
Senior Vice President - New Ventures
Recent News
2026-01-16
Company data provided by crunchbase