EMERGING BLUE · 2 weeks ago
Senior Director of Social Media & Community
Brooklyn, NY
Full-time
Hybrid
Director/Executive
$180K/yr - $200K/yr
10+ years expEMERGING BLUE is a modern consumer lifestyle brand known for its creativity and community connection. The Senior Director of Social Media & Community will lead the social and community function, defining and executing a global social media strategy while overseeing a team to drive growth and engagement.
ConsultingRecruitingStaffing Agency
Responsibilities
Define, champion, and execute a comprehensive global social media strategy, ensuring an integrated, platform-first approach that drives growth and aligns with overall business objectives
Own the development and strategic scaling of the social and community organization, including talent identification, growth, and performance management
Stay informed on global social media trends, emerging platforms, and best practices to ensure our client remains at the forefront of the industry
Champion brand strategy, aesthetic, and standards across all touchpoints, delivering a consistent creative expression through a social-first lens
Implement innovative tactics informed by industry and consumer insights to build meaningful, long-lasting relationships with our client’s communities
Oversee and lead an editorial calendar that supports the broader brand marketing vision while creating social-first moments that cut through culture
Collaborate on the execution of paid and organic social campaigns, including product launches, creator partnerships, and brand moments, in close partnership with brand and growth teams
Define and execute a holistic creator marketing ecosystem and community growth strategy that drives loyalty across social, creator, and digital channels
Act as a thought leader in the social and community space, influencing and building strategic partnerships that create competitive advantage and drive innovation
Set goals, track and analyze performance, report results, and implement recommendations to improve and scale impact
Qualification
Required
10+ years of relevant experience, including at least 5 years leading and managing multi-disciplinary teams (social, creator, community) within a high-growth, high-volume consumer lifestyle brand
Proven ability to anticipate market shifts, competitive dynamics, and platform evolution, translating foresight into effective functional roadmaps
A visionary and empowering leader who inspires teams and fosters growth
Highly fluent in tying channel performance to P&L drivers and communicating data-driven narratives to executive leadership
Deeply customer-obsessed, with a strong understanding of how to connect with audiences across touchpoints
An exceptional communicator and storyteller who brings clarity, energy, and inspiration to work
Maintains exceptionally high standards for how brands show up, both personally and across teams
Creative, innovative, and energized by building new ideas that are distinctive while remaining on brand
Agile and motivated by fast-paced, evolving environments
Passionate about building and shaping modern lifestyle brands
Benefits
Medical, dental, and vision coverage
Retirement plans
Paid time off
Parental leave
Other employee benefits
Company
EMERGING BLUE
Emerging Blue is a recruitment company.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase