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MUFG · 3 weeks ago

Digital Marketing Manager, Vice President

New York, NY

Full-time

Onsite

Senior Level

$116K/yr - $153K/yr

Mitsubishi UFJ Financial Group (MUFG) is one of the world’s leading financial groups, dedicated to making a difference for clients and communities. The Digital Marketing Manager will lead content development and manage digital marketing efforts, ensuring compliance and effective campaign analytics.

Financial Services

Responsibilities

Collaborate with marketing, agency and design teams to plan and develop site content, style, and layout for our mufgamericas.com and careers.mufgamericas.com websites

Develop new landing pages and designs to improve user experience and promote stickiness

Maintain existing website content and update as required

Publish engaging content for social media (LinkedIn, Twitter), display, native, and affiliate programs

Maintain SEO list and optimize content according to SEO

Coordinate site content and perform testing in partnership with internal and agency partners

Effectively manage and maintain digital marketing campaigns

Ensure adherence to all bank compliance reporting requirements and other regulator and compliance policies and procedures

Effectively manage and deliver ROI analytics for paid campaigns as well as organic results from posts

Build and maintain social media calendars

Qualification

Digital marketing ecosystemSEOWeb analyticsWeb programmingContent managementAdobe Creative SuiteData architectureHighly organizedNaturedTeam playerDetail-oriented

Required

Must have extensive knowledge of digital marketing ecosystem including SEO and web traffic metrics

Understand web & data architecture to be able to best design integrations to various sources of data and API based integrations

Experience building and programming websites

Strong web and business analysis skill with work experience as a content manager

Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Teams

Working knowledge of Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Adobe Dreamweaver, Flash, HTML, CSS, XML, Jira, HTML and web publishing

Understanding of digital marketing principles, methods, and technologies including but not limited to conversion optimization, audience segmentation, A/B testing, programmatic, DSP, DMP, DCO, etc

Willingness to take initiative and ownership of tasks and deliverables

Must be a team player with ability to work and communicate with a variety of personnel

Must be able to work under pressure and within strict deadlines

Detail-oriented

Highly organized and capable of juggling multiple projects at the same time

Good natured individual – flexible and willing to work in a dynamic, fast paced environment

Previous relevant site content work experience required