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Clix · 1 month ago

Local SEO Specialist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Clix is a digital marketing agency that helps businesses grow through tailored, data-driven strategies. They are hiring a Local SEO Specialist to execute Local SEO campaigns, ensuring technical accuracy and content optimization for high-impact legal and professional service accounts.

Email MarketingInternetMarketingSEOSocial Media Marketing

Responsibilities

Implement and optimize Local SEO campaigns for single and multi-location businesses—with a focus on legal and professional service firms—ensuring high performance across map listings and local packs

Manage the complete lifecycle of Google Business Profiles (GBP) and Bing Places, from verification and spam fighting to weekly posts and Q&A optimization, to maximize local visibility and lead generation

Execute local keyword research to build and optimize location-specific landing pages, city pages, and service area content that drives geo-relevant traffic

Maintain technical local SEO health by managing schema markup (specifically LocalBusiness and Attorney types), resolving crawl issues, and ensuring mobile responsiveness for local users

Monitor campaign performance using agency-standard tracking platforms (specifically SE Ranking and GA4) to identify ranking drops, proximity opportunities, and data-driven optimization tasks

Execute end-to-end citation management, including the audit, cleanup, and buildout of NAP consistency on core aggregators and niche industry directories

Adapt campaign tactics to evolving Search Generative Experience (SGE) and AI-driven search environments to ensure clients remain visible in new search formats

Leverage LLMs (ChatGPT, Claude) and AI-driven developer tools to accelerate auditing, automate content outlines, and generate technical code (JSON-LD) for faster implementation

Collaborate within your assigned Pod, supporting Senior Strategists and Account Managers by executing tactical deliverables that align with broader client goals

Incrementally expand skillset beyond Local SEO by engaging in cross-channel projects (Paid Search, General SEO) through internal mentorship and self-directed learning

Communicate tactical updates and performance insights clearly to internal teams, translating technical SEO actions into understandable business impacts

Complete a minimum of 5 hours of professional development monthly, staying ahead of Local Search algorithm updates and AI-search trends

Proactively perform ad-hoc optimization tasks to support the agility and success of the wider SEO team

Qualification

Local SEOGoogle Business ProfilesAI toolsTechnical SEOContent Management SystemsGoogle AnalyticsCollaborationCritical ThinkingCommunication

Required

Bachelor's degree in Marketing, Communications, Computer Science, or a related field

2-5 years of proven experience managing Local SEO campaigns for service-based businesses, with a strong preference for experience in the legal or professional services sectors

Advanced knowledge of Local SEO platforms (e.g., SE Ranking, BrightLocal, Whitespark) and technical crawling tools

Demonstrated proficiency with content management systems (e.g., WordPress), Google Analytics (GA4), Google Search Console, and Google Tag Manager

Practical experience leveraging AI tools (e.g., Claude, ChatGPT, GitHub) to accelerate technical tasks, such as generating Schema markup, troubleshooting code, or automating data cleanup

Preferred

Active Certifications (Preferred): Google Analytics Individual Qualification (GAIQ), Google Business Profile (GBP) training, or Google Tag Manager (GTM) Certification