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United States Luggage Company, LLC · 3 weeks ago

Digital Commerce Growth Manager

Hauppauge, NY, Hauppauge, NY, US

Full-time

Hybrid

Senior Level

5+ years exp

United States Luggage Company, LLC, known for its premium travelware brand Briggs & Riley, is seeking a Digital Commerce Growth Manager to lead their digital revenue growth strategies. This role involves overseeing performance marketing efforts across various channels, optimizing customer acquisition strategies, and collaborating with cross-functional teams to drive measurable impact on revenue and customer lifetime value.

Consumer GoodsE-CommerceEmailRetailSalesShopping

Culture & Values

Responsibilities

Lead strategy and execution across Paid Search, Paid Social, Affiliate/Partnerships, Display, Programmatic, Remarketing, and SEO/GEO initiatives

Manage and guide external partners to ensure strong execution, aligned goals, and optimal results

Grow and optimize the affiliate program by cultivating partnerships and recruiting new creators and publishers

Define audience strategy, benchmarks, and KPIs for new customer acquisition

Build forecasts and manage advertising budgets across all markets

Optimize performance using CAC, ROAS, MER, LTV, and attribution insights

Analyze performance across analytics platforms and transform data into actionable recommendations

Implement UTMs and ensure proper tracking, tagging, and data integrity across the digital ecosystem

Oversee product feed management to enable strong dynamic advertising

Partner with internal teams, aligning on messaging, creative needs, campaign calendars, and product priorities

Provide insights to inform creative development across ad formats and funnel stages

Tailor campaigns by market — adjusting messaging, assets, and landing pages to reflect regional nuances

Identify and evaluate new media channels and testing opportunities

Stay current with digital trends, platform innovations, and emerging technologies

Establish best practices that advance the performance marketing function

Qualification

Digital marketing experienceAcquisition marketing expertisePerformance media strategyData analysis skillsCampaign strategy leadershipAdvertising budget managementGoogle Analytics proficiencyContinuous improvement mindsetLuxury consumer goods experienceCross-functional collaborationProject management skillsCreative thinking