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Zimmerman Advertising · 4 weeks ago

Director, Performance Media

Miami-FTL Area

Full-time

Onsite

Director/Executive

7+ years exp

Zimmerman Advertising is focused on driving growth and innovation in performance media. The Director of Performance Media will support the VP in executing strategies, managing client accounts, and leading a team to optimize performance across various media channels.

AdvertisingSocial Media

H1B Sponsor Likely

Hiring Manager

Carlos Andrade

Responsibilities

Partner with VP, Performance Media to execute the agency’s vision for performance media excellence

Translate high-level strategies into actionable channel plans and optimization frameworks

Lead performance reviews and optimization recommendations across Paid Search, Paid Social, and Programmatic channels

Identify emerging trends and test opportunities with platforms (Google, Meta, TikTok, Amazon, Bing, DSPs, etc.)

Drive collaboration between performance channels, planning, and analytics for unified media storytelling

Serve as the primary performance media lead for designated accounts

Present insights, optimizations, and strategic roadmaps to client stakeholders

Partner with Account Services to align media activity with client KPIs, budgets, and overall marketing goals

Proactively identify opportunities for upselling or cross-channel expansion

Mentor Managers, Supervisors, and Specialists across performance channels

Ensure campaign QA, pacing, and optimization best practices are followed

Coach team members to strengthen analytical, platform, and presentation skills

Foster collaboration and accountability across all media channel teams

Oversee media optimization workflows

Ensure delivery against KPIs such as CPA, ROAS, CVR, and other client-defined metrics

Partner with analytics and data science teams to interpret results and drive actionable insights

Contribute to internal frameworks for forecasting, pacing, and marginal cost analysis

Evaluate new platforms, tools, and beta programs for inclusion in client roadmaps

Collaborate with vendors on testing plans and performance audits

Support new business efforts with channel strategy, case studies, and budget modeling

Champion automation, AI-driven optimization, and data-enhanced decision making

Qualification

Performance media strategyAnalytical skillsChannel knowledgeTeam managementSA360Google AdsMeta Ads ManagerDSPsGA4CM360ExcelPowerPointRetail experienceE-commerce experienceHigh-volume marketing experiencePresentation skills

Required

7–10 years of experience in performance media strategy and activation

Deep channel knowledge across Search, Paid Social, and Programmatic

Demonstrated success leading teams and managing multi-channel campaigns

Strong analytical and presentation skills; ability to tell a data-driven story

Proficiency with key tools: SA360, Google Ads, Meta Ads Manager, DSPs, GA4, CM360, Excel, and PowerPoint

Preferred

Retail, e-commerce, or high-volume performance marketing experience

Company

Zimmerman Advertising

Glassdoor2.9

Zimmerman Advertising is a professional full-service advertisement agency, specializing in retail business.

Founded in 1984

Fort Lauderdale, Florida, USA

501-1000 employees

https://www.zadv.com

H1B Sponsorship

Zimmerman Advertising has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2023 (2)

2022 (2)